June 3, 2025

Ep 322: Tom Russell (Co-Founder of Governor's Ball)

Ep 322: Tom Russell (Co-Founder of Governor's Ball)
Ep 322: Tom Russell (Co-Founder of Governor's Ball)
Andy Frasco's World Saving Podcast
Ep 322: Tom Russell (Co-Founder of Governor's Ball)
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Backstage Drama at Governor Ball When Headliners Bail and Budgets Explode

Ever wondered what it takes to put on a massive music festival in the heart of New York City? Well you're about to find out, because we're diving deep into the world of festival promotion with Tom Russell, co-founder of Governor's Ball.

In this episode, we're pulling back the curtain on the music industry's biggest events, exploring the challenges, triumphs, and disasters that come with organizing a multi-million dollar festival. From dealing with fickle artists to navigating city politics, Tom lets us in on what really goes on behind the scenes.

Yep, We've Got a Ye Story

Get ready for some good ones, including:

  • The time Kanye West bailed mid-set
  • An amazing lineup that lost tons of money
  • The evolution of festival crowds and why your sneakers might be in danger

WTF is Happening to the Music Industry?!

We're not just talking about Governor's Ball. Tom shares his thoughts on:

  • The current state of the jam band scene
  • Why EDM exploded onto the festival circuit
  • How changing music tastes affect festival lineups

Talking Business. Are we all Screwed?

Ever wondered how much it really costs to put on a festival? Tom breaks down:

  • The eye-watering budget for Governor's Ball
  • How festivals compete with venues like Madison Square Garden
  • The delicate dance between promoters, agents, and artists

Advice for Aspiring Industry Pros

If you've ever dreamed of working in the music industry, Tom's got some great tips for you. Learn why internships might be your secret weapon and how to stand out in a crowded field.

So grab your VIP wristband and join us for an unfiltered look at the thrills, spills, and bills of the festival world. You might even walk away with a newfound appreciation for your next over-priced venue beer.

Need a visual aid to accompany your podcast? Watch this episode now on Volume.com & YouTube.

We're psyched to partner up with Volume.com! Check out their roster of upcoming live events and on-demand shows to enrich that sweet life of yours. Don't forget to sign up for OnlyFrasco for the latest and greatest from Andy, plus exclusive monthly live streams.

Call and leave us a message: (720) 996-2403

Check out our new album Growing Pains on all platforms, out now!

Follow us on Instagram @worldsavingpodcast

For all things Frasco, go to: AndyFrasco.com

Produced by Andy Frasco, Nick Gerlach, Joe Angelhow, & Jack Gould

WEBVTT

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Hmm.

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Wow. We did it live. Andy Frasco's World Saving podcast.

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It is festival season people. Yes. Oh

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Yes. We're back.

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Festival season is here.

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Yep. Most of them are back. Most of them for now.

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Including a very big one that we interviewed.

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Yeah. We just interviewed one of the founders,

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the founders of New York's biggest

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music festival Governor's Ball.

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Yeah. That was awesome. He was incredible.

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Yeah. You know, you thought you'd think these guys

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would be a little more pretentious, but they're not.

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I would be if I was them, but I don't know. I guess not.

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And he's like a music fan though. Yeah.

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He was wearing a phish sweatshirt.

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What is this thing with every major guy in music,

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whether they're booking jam band s**t

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or not all started as Phish fans.

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I have an idea of that Because

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Oh, as a business mind,

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they probably respect the f**k outta Phish

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how they built this f*****g career.

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They're geniuses And no f*****g singles.

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No singles on the radio, just straight live music. Also,

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Their business model is pretty, like, really good.

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They keep it all, all their money in house.

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They make their own merch. Did you know that,

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By the way, this is Nick Gerlach, my co-host.

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They know it's Andy Frasco World Saving

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Podcast. They know who I am by

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now.

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Welcome back. They've already turned it off. They're

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Like, f**k This a*****e.

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What are they gonna do? Just a

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nick, only one to get notified.

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Yeah. Um, but Phish has a crazy business model

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where they keep everything in house.

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They're very smart with that.

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That's how I wanted to get this guy on the

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show. Don't, don't do

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It. I, I'm just kidding. I

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don't even know if

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You won't pulled the Kanye on there. I don't

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Even know if that's true, actually.

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Oh my God. Um,

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but yeah, it's, uh, being a promoter in this day

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of age takes some f*****g balls.

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I'd rather be an ER doctor. I think

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Granted, you know, you gotta, you got a bank

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that's Live Nation

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or a EG, whatever it is when you're on these bigger

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festivals, but just like, put your dick out there

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and be a music festival promoter.

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Founder takes a lot of coones.

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And on the topic of having a bank like Live Nation,

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you have to get yourself to the

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point where they will give you money.

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Exactly. Also, they will bail on you

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so f*****g fast if you start, it's not like,

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they're not like homies where it's like,

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oh, I'll bankroll another one. It's like, what

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Was that? There's like Mound

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Jam. Yeah.

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Um, I think it's called Mound Jam. Yeah.

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Yeah. West Virginia. No, no.

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Um, or no, Woodstock, New York.

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Oh, that, yeah, yeah, yeah, yeah, yeah.

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Live Nation or some of them. One of them bought Mound Jam.

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Mm-hmm. And from this guy Gary. Mm-hmm.

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Um, and uh, which I'm kind of frustrated with Gary.

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Uh, he didn't book me on his festival when

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he promised me, but anyway. Is this

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The Catskill Chill guy? No, no, but

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It's around there. I'm

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on to you, Gary. Yeah.

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Gary, you did a good job not asking Tom Russell if you

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could be play the festival next year. Dude,

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You f*****g tried to burn me in the beginning.

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No, we are homies. He, he knew. He knows us already. Yeah.

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Yeah. He said he is listened before

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He tried to burn me in the beginning.

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It wasn't before he gonna ask you.

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Oh. He thought it was funny. So annoying.

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Most people know jokes, But like when I'm asking,

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you gotta, it's better. It

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Wasn't during The interview. I

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know, but like, you doing it

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before, just to get a f*****g quick joke.

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Mm-hmm. Doesn't make the interview.

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When he gets a surprise to me asking, then it's like, I

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Didn't think you were gonna actually ask him that.

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I was

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The F**k you'll get on there.

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I don't think that'll f**k you,

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Dude. I know, but like, Don

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just like,

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it's like telling someone the questions before

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Nah. The interview.

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I

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didn't think you would actually ask them that.

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You know, I'm not a p***y.

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I ask anyone anything, you know, I

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Have no line. Yeah. I

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Ain't no f*****g softy.

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I bet you get on anyway.

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No, I'm not. He, he told a straight head, young fans like

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Jam fans. Yeah. It's like,

109
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no 35 year olds.

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Yeah. No. Yeah. All Jam fans are like 40 years old now.

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And he said the festival scene's gotten way younger.

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I think that's 'cause of EDMA little bit too.

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And pop. He said he's like only booking pop and rock.

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Yeah. Weird. But you're gonna love this interview.

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I mean, if you like the business side of music,

116
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all the bands out there who like, are wondering how

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to get on Bonnaroo and wondering how to get on, um,

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Governor's Ball, governor's Ball.

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Coachella, Coachella and ACL.

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We just, big luck talked to the f*****g founder of one

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of these big ass festivals

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and he was honest about the whole thing.

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He was cool. You know, he didn't sugarcoat it.

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I felt like a lot of these guys probably sugarcoated a hair,

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but we're gonna get more of these guys.

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I wanna get outside Lands Guy on there. He was

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Pretty practical.

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I gotta get John Bongiorno on there too. Wheres

129
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The outside lands again? Is that in California? No,

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Um, yeah, It's in San Francisco.

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We should call John. It's in San Francisco. Right.

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And see what's his take on these vendors

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Isn't in the Bay.

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Um, My sister goes to it.

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We should call him. He probably won't answer.

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He, I could tell when he is super busy.

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Yeah. He's short with me on text sometimes. Hold on.

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This is my agent, John Bongiorno. Yep. I knew it. Um, that's

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His Voicemail. Call me

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Johnno.

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That's hilarious. Um, he put you right to the,

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he didn't even let it ring.

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Nope. He knows He's in a meeting

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with someone that makes more money than you. Oh,

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Hold on. Lemme text on a

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team call.

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Yeah, sure. I wanna

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Put you, I wanna put you on the pod. Get

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The whole team call Talk.

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He's on a team call. I wanna put

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On talk, be the whole team on the pod.

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Um, Okay. Governor's Ball.

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All right. Nevermind. Um,

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but, you know, agents, you know, John's a big agent.

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He manage, he books K cr bin.

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He books Royal, who's on Governor's Ball.

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I'm just curious to hear both sides of the story of,

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you know, it's like the push and pull of it all.

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The push and pull of it, you know, like

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to get these big headliners, you know, do you need to do,

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is there a negotiating power

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to get some of their smaller bands off? Sounds

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Fun. It's

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like, uh, you're holding the cards.

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You're both holding cards. You both

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Have some leverage. You

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Both have some leverage.

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It was very fascinating.

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We love leverage in this podcast. We

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Love leverage.

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I almost never have it, but

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God, I do.

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Oh man. Speaking of leverage volume.com.

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Speaking of leverage, Sign up for our only,

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uh, f Rasco subscription.

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Listen, everyone, this is what's going down.

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We are doing less things on the internet. Mm-hmm.

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So this is the way to get a hold of more content.

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If you can't see this band play a lot,

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because you might be in some,

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you have a job. You have a job or

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Life. Yeah.

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Or, you know, it's again, exp you know, it's expensive.

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We keep the shows cheaper,

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but it's still expensive to go travel.

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Do your thing. Travel. And if you just wanna watch the band

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from the comforts of your home, five bucks a month,

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we'll give you one live stream every month.

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You can still watch this from your house.

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You go chug a beer with your Hey

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RA's playing this Friday. Bring your neighbor.

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Yeah. Make it a party. Get drunk in your basement. And

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We're gonna be doing exclusive podcasts.

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Mm-hmm. And Nick's setting up a really hot

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and really cumy trivia

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Show platform, if you will.

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Nick's going too. We're gonna be competing for your

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Yeah. I'm gonna destroy

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you. Actually, I don't think so.

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That'd be so fun. That would be funny

201
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If I get, we should just do this together.

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But if I get, if you wanna do your own. No,

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I think one thing in my life

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could be not connected to you.

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All right then. I don't know why I'm pushing

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so hard to be, because

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You're my friend.

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Right. You care about me and you want me to be successful

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because you're not around me all the time.

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I need something to do. When you're on the

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road with your band.

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200 days a year. Andy thinks I just like,

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am like the Indian of the cupboard.

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And like, I turn, like, as soon as he lemme sit up, uh,

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as, as Andy thinks, I'm like the Indian for Cupboard.

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And like, he's like, oh, I'm going to on the road tomorrow.

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He thinks he just like, puts me in a closet

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and I just like, turn into a statue.

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And then he, and then he texts me when he gets home.

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He's like, can you come over and set up the

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studio and I come to life?

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That's what you think it is, isn't it? Right.

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No. Have you ever heard of, so

224
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You also do trivia.

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00:07:43.005 --> 00:07:44.925
Yeah. But I don't do it when you're not there.

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Have you ever heard of Sonder?

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No. It's like when you realize that other people

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also have these, their entire lives

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and thoughts and feelings too. Oh

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Yeah. You've been telling

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me that

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They're not just characters in a movie. No. The

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World doesn't evolve around Me.

234
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Not even that evolve around you.

235
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Revolve, revolve and evolve around you.

236
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But, um, it's like when you realize everybody has their own

237
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like, full life too, and you're just

238
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a character in their life as well.

239
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Yeah. Something to think about.

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Anyway. volume.com. Sign up for both Nick and my sign

241
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Up for his thing. Mine's

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not ready yet. Just do his first. It

243
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Will be when this comes out. If

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you have extra money, do mine.

245
00:08:20.785 --> 00:08:22.485
Andy's an important one. We all know how,

246
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Oh my God. I'm just kidding.

247
00:08:23.765 --> 00:08:25.285
Look at this. I'm so good at this. I learned

248
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Little f*****g EOR over Here.

249
00:08:26.865 --> 00:08:28.605
That's from my, that was my nickname in high. I gotta

250
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Stop. I'm, I'm just

251
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gonna start thinking about myself.

252
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But finally I try

253
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to get everyone paid out here and everyone's just like,

254
00:08:36.525 --> 00:08:37.765
I haven't, I know.

255
00:08:37.925 --> 00:08:39.365
I don't know if I ever complained.

256
00:08:40.115 --> 00:08:41.895
You're p****d when they, when you know,

257
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When I'm not going into it. I'm not

258
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P****d. I'm not

259
00:08:46.215 --> 00:08:48.255
getting into it. You're, you're conflating me

260
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with other people in your life, aren't you?

261
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Sign up for volume back home.

262
00:08:55.585 --> 00:08:57.365
Um, how you doing Nick? What else is

263
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Going on? I'm actually doing really well.

264
00:08:59.085 --> 00:09:00.005
I guess it's festival season.

265
00:09:00.025 --> 00:09:01.205
Are you on any festivals this year?

266
00:09:01.205 --> 00:09:02.645
This is the festival episode.

267
00:09:02.865 --> 00:09:04.125
No, I'm doing a bunch of after parties

268
00:09:04.145 --> 00:09:05.485
for widespread panic and s**t.

269
00:09:05.485 --> 00:09:07.605
Like really? I'm doing Asheville after party.

270
00:09:08.635 --> 00:09:10.725
What? What? I'm playing with a colt.

271
00:09:10.725 --> 00:09:12.925
We're gonna do Asheville in July. That's sick.

272
00:09:12.935 --> 00:09:14.165
We're at the Asheville Music

273
00:09:14.165 --> 00:09:15.165
Hall. The one stop.

274
00:09:15.165 --> 00:09:16.365
The bottom hook. Sick. I know.

275
00:09:16.365 --> 00:09:17.725
It's gonna be sick. I got a local band.

276
00:09:17.725 --> 00:09:20.725
Well, I, what's that? July I wanna go. You should go.

277
00:09:20.725 --> 00:09:24.245
It's like late July. Yo. And, and panics playing. That'd

278
00:09:24.245 --> 00:09:25.245
Be sick. We should go to Governor's

279
00:09:25.245 --> 00:09:26.245
Ball next week. I'm

280
00:09:26.245 --> 00:09:27.245
Down. This

281
00:09:27.245 --> 00:09:28.445
is, uh, New York City.

282
00:09:28.565 --> 00:09:29.725
I think you don't have a good, you think

283
00:09:29.725 --> 00:09:31.885
The hook is up with like, sick tickets? Probably.

284
00:09:32.095 --> 00:09:33.165
We're pretty important.

285
00:09:34.155 --> 00:09:37.645
Damn. We are kind of important People.

286
00:09:38.325 --> 00:09:39.485
Founders wanna be on our podcast.

287
00:09:39.615 --> 00:09:40.965
Where It's in Queens too.

288
00:09:41.005 --> 00:09:42.205
I like that. I haven't really spent much

289
00:09:42.205 --> 00:09:43.205
Time. I thought it was on an island.

290
00:09:43.465 --> 00:09:45.045
It was. It moved. It's moved like four

291
00:09:45.045 --> 00:09:46.245
times. Oh really? Yeah. Yeah, yeah. Yeah.

292
00:09:46.275 --> 00:09:48.565
Just keeps getting bigger Probably. Yeah. Yeah.

293
00:09:48.585 --> 00:09:49.685
Or just cheaper to do it.

294
00:09:49.785 --> 00:09:51.885
God, it must be a pain in the ass to deal

295
00:09:51.885 --> 00:09:53.045
with the f*****g city of New York.

296
00:09:53.185 --> 00:09:54.765
Ugh. Sounds f*****g,

297
00:09:54.965 --> 00:09:56.405
I don't even like it on the Instagram.

298
00:09:56.915 --> 00:09:59.325
It's hard to deal with the city of Denver. I

299
00:09:59.325 --> 00:10:01.005
Love New York City, but it is a lot.

300
00:10:01.235 --> 00:10:02.485
It's a lot. I couldn't live there.

301
00:10:03.445 --> 00:10:07.085
I wanna go. That sounds fun. Who's on OTI role? Odi.

302
00:10:07.185 --> 00:10:10.685
Um, God Damnit. I think Tyler the creator. Mm-hmm.

303
00:10:11.325 --> 00:10:12.685
I gotta look again. But there's a bunch

304
00:10:12.685 --> 00:10:14.165
of badass like pop stars. So

305
00:10:14.165 --> 00:10:15.165
Head over to Governor's Ball. It's

306
00:10:15.165 --> 00:10:16.565
gonna be great if you're in the New York.

307
00:10:16.565 --> 00:10:19.045
You a lot of New York fans on this podcast. Go.

308
00:10:19.615 --> 00:10:21.165
Tom's a really good guy. He was cool

309
00:10:21.165 --> 00:10:21.645
As hell. He

310
00:10:21.645 --> 00:10:22.645
Was cool. He used to super

311
00:10:22.645 --> 00:10:24.445
fly. Was it? Yeah. Super Fly.

312
00:10:24.465 --> 00:10:27.805
He was, he was one of the top dogs at Superfly, which

313
00:10:28.205 --> 00:10:29.805
Produced Bonnaroo, which Produced Bonnaroo.

314
00:10:29.825 --> 00:10:30.885
Not anymore. I like his story.

315
00:10:30.885 --> 00:10:33.045
You said, Hey, are you going to,

316
00:10:34.085 --> 00:10:35.485
I wanna start my own big thing.

317
00:10:35.505 --> 00:10:38.165
And they're like, well, good luck. Yeah.

318
00:10:38.385 --> 00:10:40.085
And then he f*****g did it. So shut out the Tom.

319
00:10:40.085 --> 00:10:42.885
Yeah. That's good job. I don't think they do Bonnaroo.

320
00:10:42.885 --> 00:10:44.005
They must have sold Bonnaroo, huh?

321
00:10:45.365 --> 00:10:46.805
I think. No, they still do it. I

322
00:10:46.805 --> 00:10:49.205
Thought they sold it Or what? To who? C3

323
00:10:49.205 --> 00:10:50.685
Superfly or something. Well, C3.

324
00:10:50.745 --> 00:10:52.085
No, no. Live Nation. Live Nation.

325
00:10:52.115 --> 00:10:53.645
They did sell it to Live Nation. Well,

326
00:10:53.685 --> 00:10:54.805
C3 is Live Nation too.

327
00:10:55.145 --> 00:10:57.085
So they might have sold a C3 before they went to it. Damn.

328
00:10:57.085 --> 00:10:59.485
It's all like a big monopoly soon. I

329
00:10:59.485 --> 00:10:59.925
Know. Yeah.

330
00:10:59.955 --> 00:11:01.365
Well, whatever. Pretty Exciting.

331
00:11:01.995 --> 00:11:03.205
What else are you mad at me about?

332
00:11:03.585 --> 00:11:06.325
That's it. Nice. Just existing?

333
00:11:06.705 --> 00:11:08.285
No, just having my own life and

334
00:11:08.745 --> 00:11:11.045
No, I work hard for you and you work hard for me.

335
00:11:11.425 --> 00:11:12.965
We have f*****g, we work hard. We have gr

336
00:11:12.965 --> 00:11:13.965
Relat. I think we have a really good working relationship.

337
00:11:13.965 --> 00:11:14.445

338
00:11:14.685 --> 00:11:15.965
Actually. We do. You've never yelled at

339
00:11:15.965 --> 00:11:17.805
everybody says you yell at them. I, I never,

340
00:11:17.805 --> 00:11:18.965
Never yelled at you. I

341
00:11:18.965 --> 00:11:20.285
Don't think I've ever done anything. Everyone

342
00:11:20.305 --> 00:11:21.965
Who said I'm f*****g yell at, at.

343
00:11:22.115 --> 00:11:23.445
Just kidding. I was kidding.

344
00:11:23.445 --> 00:11:25.045
Just trying to get under your, but I,

345
00:11:25.205 --> 00:11:26.925
I probably Bo I think you've yelled at Bo

346
00:11:26.955 --> 00:11:28.325
I've yelled at Bo yelled.

347
00:11:28.605 --> 00:11:30.365
I, no, I yelling. Just got frustrated.

348
00:11:30.725 --> 00:11:32.125
I think you're more of a passive aggressive

349
00:11:32.125 --> 00:11:33.165
guy. When you get mad at people.

350
00:11:33.405 --> 00:11:34.845
I normally yell at a mirror.

351
00:11:35.795 --> 00:11:37.405
Yeah. The thing is, you don't beat anybody up

352
00:11:37.405 --> 00:11:38.805
harder than you beat yourself up. So

353
00:11:39.145 --> 00:11:40.805
Why do we do that to ourselves? I

354
00:11:40.805 --> 00:11:41.805
Dunno. I don't know. It's

355
00:11:41.805 --> 00:11:42.965
just natural, I guess.

356
00:11:43.505 --> 00:11:45.405
Stupid, But people are like, Andy can be

357
00:11:45.405 --> 00:11:46.725
so I'm like, he's always nice to me.

358
00:11:46.725 --> 00:11:48.765
Maybe you should show up on time and do your f*****g job.

359
00:11:53.155 --> 00:11:56.285
Tell him how You feel, Nick, Mr. On time. Never, you

360
00:11:56.285 --> 00:11:56.885
Know? Yeah.

361
00:11:57.355 --> 00:11:58.365
Only minimal mistakes.

362
00:11:58.565 --> 00:12:00.405
I am a human being. I'm not perfect or anything.

363
00:12:00.565 --> 00:12:02.005
I don't complain about doing my job.

364
00:12:02.585 --> 00:12:05.085
Mm. No, you're right. I don't. No.

365
00:12:05.545 --> 00:12:06.845
Or do I? No, I don't think so.

366
00:12:06.865 --> 00:12:09.125
Not anymore than like a normal person. No.

367
00:12:09.245 --> 00:12:11.165
I mean, you cannot, you're allowed to complain sometimes.

368
00:12:11.875 --> 00:12:13.365
It's okay to Complain. Yeah. No.

369
00:12:13.385 --> 00:12:15.045
But just not can't, you can't make it your personal. What

370
00:12:15.045 --> 00:12:16.045
Do you complain about?

371
00:12:18.525 --> 00:12:21.445
Hmm. Am I a big, I don't think I'm a big complainer.

372
00:12:22.025 --> 00:12:23.965
You're not a complainer, but

373
00:12:23.965 --> 00:12:25.965
I'm more of a pointer outer of observe. I like to,

374
00:12:25.965 --> 00:12:27.165
That's complaining. Yeah. But

375
00:12:27.755 --> 00:12:28.885
More about stuff for other people.

376
00:12:29.045 --> 00:12:32.205
I don't, I'm, nothing's really p*****g me off right now.

377
00:12:32.705 --> 00:12:34.125
You'll really grudge my gears.

378
00:12:34.255 --> 00:12:35.965
Maybe this politics are kind of annoying,

379
00:12:35.985 --> 00:12:36.845
but that's everybody's

380
00:12:36.925 --> 00:12:38.125
complaining about. That's normal. That's,

381
00:12:38.245 --> 00:12:39.245
I, yeah. I don't know too

382
00:12:39.245 --> 00:12:40.445
much about politics.

383
00:12:40.705 --> 00:12:42.125
I'm starting to get into like,

384
00:12:42.475 --> 00:12:43.805
just hearing people's opinions.

385
00:12:43.805 --> 00:12:44.725
So I'm hearing every side

386
00:12:44.725 --> 00:12:45.725
of the opinion, which is kind of cool.

387
00:12:45.915 --> 00:12:47.965
Yeah. But it's also getting me confused.

388
00:12:48.355 --> 00:12:50.645
It's very confusing because everybody's so dumb too.

389
00:12:51.325 --> 00:12:53.125
Everyone's dumb and they all think they're f*****g smart.

390
00:12:53.265 --> 00:12:55.525
And it's just like, then I'm just like, damn,

391
00:12:55.585 --> 00:12:56.685
am I dumb? Or it's

392
00:12:56.685 --> 00:12:58.405
Like, the more readily you give your opinion,

393
00:12:58.425 --> 00:12:59.605
the less interested than I am.

394
00:12:59.795 --> 00:13:01.765
Like, am I dumb thinking these people are dumb?

395
00:13:02.125 --> 00:13:03.765
Hmm. No. You're allowed to have your own opinion too.

396
00:13:04.955 --> 00:13:07.885
Okay. But anyway, this is not the talk.

397
00:13:07.885 --> 00:13:09.445
This is a music festival episode.

398
00:13:09.445 --> 00:13:11.245
Yeah. But we're not even saying anything about politics.

399
00:13:11.245 --> 00:13:12.285
We're just saying shut up about it.

400
00:13:12.285 --> 00:13:14.365
What about the politics of being in a music festival?

401
00:13:14.545 --> 00:13:15.885
Oof. There's gotta be a ton of,

402
00:13:15.945 --> 00:13:16.965
and there's a lot of politics.

403
00:13:16.965 --> 00:13:19.125
There's gotta, dude, there's Bureaucracy.

404
00:13:19.145 --> 00:13:20.485
Red tape. These guys deal with,

405
00:13:20.625 --> 00:13:21.725
I'm trying to see. It's like high

406
00:13:21.725 --> 00:13:22.765
School, probably like trying to get

407
00:13:22.765 --> 00:13:25.285
to high school prom date. You know, think

408
00:13:25.365 --> 00:13:28.125
About with every state has a festival trying

409
00:13:28.125 --> 00:13:29.245
to book the same bands.

410
00:13:29.245 --> 00:13:32.125
Mm-hmm. And the bands are like, I want to take every show.

411
00:13:32.185 --> 00:13:35.165
So the agents have to really like, negotiate Uhhuh.

412
00:13:36.585 --> 00:13:39.125
You're, you're cutting out the radius clause for this.

413
00:13:39.125 --> 00:13:40.765
So they could do this if you want this type of deal.

414
00:13:40.905 --> 00:13:42.325
So it's like, it's a juggle man.

415
00:13:42.795 --> 00:13:44.965
Yeah. Like, for my show opening you for August,

416
00:13:45.085 --> 00:13:46.605
I was like, I'm not doing a radius clause.

417
00:13:47.065 --> 00:13:49.005
You do radius clause. They tried to make me,

418
00:13:49.045 --> 00:13:50.805
I was like, I'll do one before, but not after. What'd

419
00:13:50.805 --> 00:13:51.805
They say? 60

420
00:13:51.805 --> 00:13:53.205
days or something on either side.

421
00:13:53.205 --> 00:13:54.565
I'm like, I'm just opening. Okay.

422
00:13:54.795 --> 00:13:56.005
It's a free show. Yeah.

423
00:13:56.405 --> 00:13:57.965
I think it's just a standard thing. They put in everything.

424
00:13:57.995 --> 00:13:59.245
Yeah. I was just f*****g It's

425
00:13:59.245 --> 00:14:00.165
Live Nation too. Yeah.

426
00:14:00.165 --> 00:14:01.325
My show's three months. My show

427
00:14:01.325 --> 00:14:02.765
before is three months ahead, so it

428
00:14:02.765 --> 00:14:04.405
Wasn't Are you excited for your big show

429
00:14:05.195 --> 00:14:06.605
Opening for you at Levitt?

430
00:14:07.145 --> 00:14:08.485
No. Oh. Well, that already

431
00:14:08.605 --> 00:14:09.605
Happened. That's that's the biggest one

432
00:14:09.605 --> 00:14:10.365
you've done in a while.

433
00:14:10.435 --> 00:14:12.005
Yeah. It'll be sick. Um,

434
00:14:12.105 --> 00:14:13.105
But, uh, no. Don't you have another

435
00:14:13.105 --> 00:14:14.565
show, like a headline show? Yeah. But

436
00:14:14.565 --> 00:14:15.565
That had already happened at this point. I'm

437
00:14:15.565 --> 00:14:17.445
opening for Victor on Friday. Oh yeah?

438
00:14:17.445 --> 00:14:18.725
Yeah. How was that great

439
00:14:19.115 --> 00:14:21.445
Band Smashed to Victor Wooten Brothers are

440
00:14:21.455 --> 00:14:23.165
incredible. Great crowd.

441
00:14:23.305 --> 00:14:25.085
Seemed like a killer show. Everyone was stoked.

442
00:14:25.365 --> 00:14:26.925
Everyone was super stoked. The band's really good.

443
00:14:26.925 --> 00:14:31.245
We're better than ever. That's how you do it. The Colt baby.

444
00:14:31.825 --> 00:14:33.885
Ah, funny. I am stoked for the Lovet Pavilion thing.

445
00:14:33.885 --> 00:14:35.325
I haven't played there in a while. I played there

446
00:14:35.325 --> 00:14:36.645
with Opio in two years ago.

447
00:14:36.645 --> 00:14:38.125
That was fun. I love that

448
00:14:38.135 --> 00:14:39.685
Place, Dude. It's fun as s**t.

449
00:14:39.885 --> 00:14:42.125
I think more people are going to that now. I think they're

450
00:14:42.125 --> 00:14:43.605
Getting outta the little Red Rocks vortex.

451
00:14:44.115 --> 00:14:46.405
Yeah. I mean, and like, it's so hard

452
00:14:46.425 --> 00:14:49.325
to get dates anymore at Red Rocks, so it's like, you might

453
00:14:49.325 --> 00:14:52.525
as well do a big show in your local town. When

454
00:14:52.525 --> 00:14:56.125
I first moved here, red Rocks had like 80 shows a year.

455
00:14:56.145 --> 00:14:58.205
Now they have like 200 at. I feel it's crazy.

456
00:14:58.205 --> 00:14:59.205
Yeah. They, they're, they're,

457
00:14:59.205 --> 00:15:01.125
they started booking Red Rocks now in March.

458
00:15:01.595 --> 00:15:03.125
Yeah. I've played my,

459
00:15:03.145 --> 00:15:04.725
my first year the f**k I played here,

460
00:15:04.925 --> 00:15:07.205
I played Red Rocks four times the first year I lived here.

461
00:15:07.255 --> 00:15:09.925
Right. And it was like a way

462
00:15:09.925 --> 00:15:11.205
different kind of bands were playing here.

463
00:15:11.205 --> 00:15:12.925
It was more of like a th it felt like more

464
00:15:12.925 --> 00:15:14.005
of a thing now, Pete.

465
00:15:14.005 --> 00:15:15.165
It's like a gig. Mm-hmm.

466
00:15:15.305 --> 00:15:16.765
Do you think the Mission Ballroom did that?

467
00:15:17.025 --> 00:15:18.365
Yep. I love going to Mission.

468
00:15:19.225 --> 00:15:22.605
Um, speaking of Red Rocks, I have shows to announce.

469
00:15:22.745 --> 00:15:24.525
Oh, you're playing? Um, I'm going on tour.

470
00:15:24.525 --> 00:15:27.405
We're going on our little bus tour, little summer tour. Oh.

471
00:15:27.715 --> 00:15:30.725
June 12th, Washington DC Ooh. Um, I,

472
00:15:30.785 --> 00:15:32.005
For my brother to come, um,

473
00:15:32.475 --> 00:15:34.605
What is that, the nine 30 Club? Yeah.

474
00:15:35.025 --> 00:15:36.205
Yep. That's in dc. Yeah.

475
00:15:36.235 --> 00:15:38.525
June 13th, Dewey Beach. Excited to go back there.

476
00:15:38.705 --> 00:15:40.285
Oh, Ryan Felipe. Ryan.

477
00:15:40.305 --> 00:15:42.445
Felipe the 14th. We're at Northlands.

478
00:15:42.795 --> 00:15:43.965
Where's that with Ally Crawl?

479
00:15:44.145 --> 00:15:46.245
Is that a festival? Yeah, it's in,

480
00:15:46.245 --> 00:15:47.925
uh, Swansea, new New Hampshire. Take

481
00:15:47.925 --> 00:15:48.925
A breath. Heartburn.

482
00:15:48.925 --> 00:15:49.965
I got

483
00:15:49.965 --> 00:15:50.965
A little heartburn. I drank

484
00:15:50.965 --> 00:15:54.245
too much coffee today. Mm. Uh, the 15th we're doing.

485
00:15:54.245 --> 00:15:56.045
Oh, we're doing a private party. But damn, those,

486
00:15:56.295 --> 00:15:58.085
those old Jews love my ass.

487
00:15:58.105 --> 00:15:59.245
I'm doing a private party.

488
00:15:59.245 --> 00:16:00.485
That horror is paying off. That

489
00:16:00.485 --> 00:16:01.485
Horror is paying off.

490
00:16:01.495 --> 00:16:02.495
Shout out dude.

491
00:16:03.935 --> 00:16:05.085
Every time you do the horror,

492
00:16:05.105 --> 00:16:08.205
you get another 10 grand. A little more though.

493
00:16:08.745 --> 00:16:09.765
Um, straight from

494
00:16:09.845 --> 00:16:10.885
Trek, straight from the Israel.

495
00:16:11.445 --> 00:16:13.485
Straight. Jesus

496
00:16:13.715 --> 00:16:14.715
F*****g Christ.

497
00:16:15.465 --> 00:16:17.045
Um, then I got three days off.

498
00:16:17.225 --> 00:16:19.885
And then we head to Almont Colorado. Almont Colorado.

499
00:16:19.885 --> 00:16:21.645
Listen, I'm actually coming this time. Is

500
00:16:21.645 --> 00:16:22.845
This the one you had to Second time?

501
00:16:22.845 --> 00:16:25.525
I've canceled. I'm not, I will not cancel.

502
00:16:25.705 --> 00:16:26.765
You canceled twice on them

503
00:16:26.955 --> 00:16:27.955
Once I was sick.

504
00:16:28.005 --> 00:16:29.485
'cause of Red Rocks. The other one

505
00:16:29.485 --> 00:16:30.885
that we thought there was gonna be a sword.

506
00:16:30.885 --> 00:16:32.325
Weather. Weather, uh, a snowstorm.

507
00:16:32.325 --> 00:16:35.645
Because the next day was, um, uh, mission bar.

508
00:16:36.105 --> 00:16:38.285
So we canceled it and then it was a f*****g beautiful day.

509
00:16:38.285 --> 00:16:40.085
And I, I got s*****d on. That's

510
00:16:40.315 --> 00:16:41.315
Fair. I'm sorry.

511
00:16:41.315 --> 00:16:44.645
But I will be playing at June 19th. June 20th.

512
00:16:44.645 --> 00:16:47.365
Cheyenne, Wyoming. Oh, fun, fun. I'm excited with that.

513
00:16:47.595 --> 00:16:48.765
Then 21st. Excited

514
00:16:48.765 --> 00:16:51.085
for this one free show at Steamboat Springs, Colorado.

515
00:16:51.665 --> 00:16:54.485
22nd free show in, I'm trying to,

516
00:16:54.555 --> 00:16:57.165
it's the econ Economy plan.

517
00:16:57.355 --> 00:16:59.645
Yeah. I'm trying to do a lot more free shows. So yeah.

518
00:16:59.645 --> 00:17:01.645
So everyone could afford to go.

519
00:17:02.425 --> 00:17:06.805
Um, the 22nd Huntsville, Utah, 25th. Jackson.

520
00:17:06.805 --> 00:17:10.045
Jackson Hole, Wyoming, 26th. Pine Creek. Rich People.

521
00:17:10.265 --> 00:17:11.645
I'm excited. Livington Montana.

522
00:17:12.625 --> 00:17:16.165
Uh, Missoula, Montana on the 27th. Boise on the 28th.

523
00:17:16.585 --> 00:17:19.605
And then High Sierra Music Festival. Oh s**t.

524
00:17:19.775 --> 00:17:23.125
Three and four. Then I fly the fifth to Sherman, New York

525
00:17:23.225 --> 00:17:24.725
for Blue Heron Music

526
00:17:25.005 --> 00:17:26.005
Festival. That sounds fun.

527
00:17:26.005 --> 00:17:27.845
Long drives though.

528
00:17:28.115 --> 00:17:30.085
Long drives. But we Have ready Gonzo. We have the tour

529
00:17:30.085 --> 00:17:31.805
Bus or the bandwagon.

530
00:17:32.025 --> 00:17:33.605
Get ready. Gonzo. Gonzo. Get ready.

531
00:17:33.605 --> 00:17:34.805
You better put something on his poop.

532
00:17:35.065 --> 00:17:36.805
Eye of the tiger on baby Uber hand job

533
00:17:36.875 --> 00:17:38.485
card he's got going. Yeah. Better

534
00:17:38.485 --> 00:17:40.525
Start Lubing up that arm.

535
00:17:41.995 --> 00:17:45.285
It's so weird. He likes to beat off while driving. Wait,

536
00:17:45.285 --> 00:17:46.405
What? I didn't know this part.

537
00:17:46.665 --> 00:17:48.525
You don't know This? I only know about the him getting,

538
00:17:48.745 --> 00:17:50.205
He says it relaxes him.

539
00:17:51.395 --> 00:17:54.745
Yeah. I don't want my driver too relaxed.

540
00:17:55.665 --> 00:17:57.585
I mean, at night, you know, it's like, I get it.

541
00:17:57.585 --> 00:18:00.505
You drink seven cups of coffee. It's four in the morning.

542
00:18:00.575 --> 00:18:02.505
There's no one on the road crank one

543
00:18:02.505 --> 00:18:03.625
out. But I've never done that. We've all

544
00:18:03.625 --> 00:18:04.625
Been there. That's kind of weird. I mean, no,

545
00:18:04.625 --> 00:18:05.345
I haven't even, I've never

546
00:18:05.345 --> 00:18:06.345
Jerked off while driving.

547
00:18:06.725 --> 00:18:08.385
No, I'm looking at my phone.

548
00:18:08.495 --> 00:18:11.505
It's too busy to, I can't do three things. F*****g

549
00:18:11.515 --> 00:18:12.515
Weird.

550
00:18:12.565 --> 00:18:14.185
No, I didn't know about that. I knew about the other thing

551
00:18:14.185 --> 00:18:16.705
we talked about last time with the, uh, massage parlors.

552
00:18:17.045 --> 00:18:18.745
Oh yeah. He loves that too.

553
00:18:19.045 --> 00:18:20.225
Guy loves getting jerked off,

554
00:18:20.345 --> 00:18:21.385
I guess, no matter who does it.

555
00:18:23.045 --> 00:18:26.905
All right guys. Enjoy Tom Russell. Enjoy everything.

556
00:18:27.285 --> 00:18:29.265
And Nick, uh, cheer up. Charlie.

557
00:18:29.605 --> 00:18:31.305
I'm fine. What are you talking about? Cheer up.

558
00:18:31.485 --> 00:18:33.465
IOR was my nickname in high school though. You

559
00:18:33.465 --> 00:18:34.865
Do kind of, you are out sometimes.

560
00:18:35.285 --> 00:18:38.585
Why? If I brag about some types of money,

561
00:18:38.585 --> 00:18:39.825
like Oh, lucky you.

562
00:18:40.375 --> 00:18:42.465
I've never said that. I don't think I said Wow. Nice.

563
00:18:42.495 --> 00:18:43.945
When you told me about some gig you had

564
00:18:43.945 --> 00:18:45.105
yesterday. That's sick. Oh,

565
00:18:45.105 --> 00:18:46.505
Lucky you. I didn't say that.

566
00:18:46.505 --> 00:18:48.025
You're just making, now you're making s**t up.

567
00:18:48.245 --> 00:18:49.585
Ooh, just, oh, okay.

568
00:18:49.585 --> 00:18:52.785
Just wait for me while I, Andy put me in

569
00:18:52.785 --> 00:18:54.065
The closet. Andy wants to make

570
00:18:54.105 --> 00:18:55.105
A fake. That's so

571
00:18:55.105 --> 00:18:56.145
Funny's. Great movie though.

572
00:18:56.625 --> 00:18:58.185
I know. What's that movie called?

573
00:18:58.645 --> 00:18:59.825
Indian In the Cupboard. It's also

574
00:18:59.825 --> 00:19:01.225
famous children's book. It's a great

575
00:19:01.225 --> 00:19:02.145
Movie. Yeah.

576
00:19:02.535 --> 00:19:03.865
It's also a book. I don't,

577
00:19:03.945 --> 00:19:06.025
I hope you don't I don't feel that way towards It's

578
00:19:06.025 --> 00:19:07.025
A joke. We're on a podcast,

579
00:19:07.025 --> 00:19:07.905
Andy. I

580
00:19:07.905 --> 00:19:08.425
Know. I have to tell.

581
00:19:08.665 --> 00:19:11.105
I forgot you were sensitive. Yeah, everyone is.

582
00:19:11.585 --> 00:19:12.945
Everyone doesn't like me right now.

583
00:19:13.245 --> 00:19:16.585
Oh, really? Yeah. Oh, well. But they like you in

584
00:19:17.025 --> 00:19:17.745
Salaries. I'm being strict. Dad.

585
00:19:18.175 --> 00:19:19.785
What do you mean? I'm just Being stricter.

586
00:19:19.855 --> 00:19:20.985
Like, on the road. Like what?

587
00:19:20.985 --> 00:19:22.705
You have to be in bed by midnight or what?

588
00:19:23.285 --> 00:19:24.505
Not that district, but

589
00:19:24.505 --> 00:19:25.785
Like, like how strict can you be? They're adult.

590
00:19:25.925 --> 00:19:27.745
I'm just not partnering with them as much. Mm-hmm.

591
00:19:28.005 --> 00:19:29.665
You don't have to. It's actually good. Yeah.

592
00:19:30.015 --> 00:19:31.105
It's not a, it's a business

593
00:19:31.105 --> 00:19:32.105
Trying to lay down laws.

594
00:19:32.975 --> 00:19:34.785
Yeah. It's good to think about trying

595
00:19:34.785 --> 00:19:35.785
To keep us alive. Try to

596
00:19:35.785 --> 00:19:37.345
living past 75 or Yeah.

597
00:19:37.765 --> 00:19:39.065
Six. Trying to have that with the old band.

598
00:19:39.495 --> 00:19:41.225
Yeah. I don't think that's bad. Okay.

599
00:19:41.725 --> 00:19:42.705
I'm not mad at you at all.

600
00:19:42.885 --> 00:19:44.025
I'm not mad that you're making money.

601
00:19:44.185 --> 00:19:45.425
I don't know why you have this in your head.

602
00:19:45.425 --> 00:19:46.585
You think I'm out to get you. These

603
00:19:46.585 --> 00:19:47.785
Guys think I'm these Guys.

604
00:19:47.865 --> 00:19:49.785
I like when you do Well, I'm attached to you.

605
00:19:49.785 --> 00:19:51.025
So the better you do, the better.

606
00:19:51.025 --> 00:19:52.185
It's for me. Actually, this

607
00:19:52.185 --> 00:19:53.545
Is the thing about friendship, right?

608
00:19:54.205 --> 00:19:56.145
Is I'm not talking about you about this.

609
00:19:56.425 --> 00:19:57.905
I know. Just trying to, you did just

610
00:19:57.905 --> 00:19:58.945
Say you though, before that.

611
00:19:59.585 --> 00:20:01.905
I know. I It was a joke. Like you said. It's a

612
00:20:01.905 --> 00:20:02.585
Podcast. Okay.

613
00:20:03.365 --> 00:20:05.105
All right. I gotta go. Bye. No, no, no, no, no, no, no.

614
00:20:05.105 --> 00:20:06.105
We're done.

615
00:20:10.685 --> 00:20:12.905
And we're live. You know, not every day we get

616
00:20:12.905 --> 00:20:14.265
to talk to a talent buyer.

617
00:20:14.765 --> 00:20:16.705
Um, we have Governor Ball,

618
00:20:17.765 --> 00:20:19.505
the are you the founder of Governor's Ball?

619
00:20:20.265 --> 00:20:22.065
I am a co-founder of Governor's Ball.

620
00:20:22.565 --> 00:20:25.785
Ladies and gentlemen, we have Tom Russell on the show.

621
00:20:25.955 --> 00:20:30.585
Co-founder. This isn't no ordinary f*****g jam band vessel.

622
00:20:30.695 --> 00:20:32.185
This is the real deal. Holy field.

623
00:20:32.185 --> 00:20:34.985
And we got Tom Russell baby. How you doing bud?

624
00:20:35.705 --> 00:20:37.065
I am hanging in there. How are you guys?

625
00:20:37.485 --> 00:20:38.665
I'm good. What's getting there?

626
00:20:38.895 --> 00:20:42.305
What is the, what's the dynamic like being a talent buyer

627
00:20:42.305 --> 00:20:43.385
in 2025?

628
00:20:44.435 --> 00:20:46.725
Well, I gotta, I gotta let you guys know

629
00:20:46.825 --> 00:20:47.925
I'm not a talent buyer.

630
00:20:48.405 --> 00:20:50.365
Oh, well, running a festival.

631
00:20:51.865 --> 00:20:55.405
Um, the festival space is really interesting right now.

632
00:20:55.935 --> 00:20:58.365
Feels like there's just so many of them. Right.

633
00:20:58.385 --> 00:21:01.285
It used to be, used to be just Bonnaroo. Mm-hmm.

634
00:21:01.365 --> 00:21:03.845
And, uh, God, what was that one called?

635
00:21:04.025 --> 00:21:08.405
Um, up where Electric Forest is now Rothbury, uh, Rothbury.

636
00:21:08.405 --> 00:21:11.525
Yeah. Yeah. That was it. Maybe gathering of the Vibes. Yeah.

637
00:21:11.825 --> 00:21:13.725
And then, you know, Lollapalooza

638
00:21:14.345 --> 00:21:15.365
and then Austin City Limits.

639
00:21:15.545 --> 00:21:17.445
So, you know, you had this rapid growth

640
00:21:17.785 --> 00:21:21.045
and nowadays I feel like every, um, primary market,

641
00:21:21.075 --> 00:21:23.405
secondary market and tertiary market has a festival.

642
00:21:24.175 --> 00:21:25.365
Right. Crowded space.

643
00:21:25.825 --> 00:21:28.605
So how do you, uh, how do you know what bands to pick

644
00:21:28.665 --> 00:21:29.725
for a bigger festival?

645
00:21:29.725 --> 00:21:31.485
Like then how big are these radius clauses?

646
00:21:32.345 --> 00:21:35.285
The radius clauses vary by, by show and market.

647
00:21:36.185 --> 00:21:38.125
My issue with New York City is

648
00:21:38.125 --> 00:21:40.245
that it's every band's best market. I know.

649
00:21:40.245 --> 00:21:41.845
Yeah. Yeah. Right. Every, Every artist

650
00:21:41.895 --> 00:21:43.165
wants to play here.

651
00:21:43.625 --> 00:21:45.165
So that means a couple things for me.

652
00:21:45.225 --> 00:21:47.085
It means that their talent fee is gonna be

653
00:21:48.025 --> 00:21:49.165
rather high, right?

654
00:21:49.165 --> 00:21:50.405
Mm-hmm. Right. Because they're giving up

655
00:21:50.405 --> 00:21:51.605
that New York City play.

656
00:21:52.265 --> 00:21:55.885
Um, and, you know, we're competing with the Garden

657
00:21:56.225 --> 00:21:57.245
and Barclay Center

658
00:21:57.425 --> 00:22:00.085
and, um, Brooklyn Paramount, Brooklyn Steel,

659
00:22:00.085 --> 00:22:01.365
all these amazing venues.

660
00:22:01.985 --> 00:22:04.485
And, you know, a lot of bands want their own look. Right.

661
00:22:04.485 --> 00:22:05.925
In a market like New York. Mm-hmm.

662
00:22:06.065 --> 00:22:07.325
So why For us at Gun Ball,

663
00:22:07.325 --> 00:22:08.765
it's just putting together the best package

664
00:22:08.795 --> 00:22:10.805
that we can to stand out.

665
00:22:11.005 --> 00:22:12.125
'cause we're, we're competing with,

666
00:22:12.145 --> 00:22:13.205
uh, the City of New York.

667
00:22:14.035 --> 00:22:15.125
Yeah. So what's, uh,

668
00:22:15.185 --> 00:22:17.965
what's your pitch on them not taking a, uh,

669
00:22:18.035 --> 00:22:19.125
Barclay Center show

670
00:22:19.125 --> 00:22:21.645
and taking a government's governor's ball offer?

671
00:22:22.345 --> 00:22:23.805
So it depends on the act, right?

672
00:22:23.825 --> 00:22:25.325
You, you pitch acts in different ways.

673
00:22:25.505 --> 00:22:29.245
But, um, if you're a headliner, I'd make the argument that,

674
00:22:29.625 --> 00:22:32.445
um, you are gonna be playing in front

675
00:22:32.625 --> 00:22:34.445
of 40 plus thousand people.

676
00:22:34.615 --> 00:22:36.965
Right. That's more people than the Garden Barclay Center.

677
00:22:37.065 --> 00:22:39.565
Mm-hmm. You're gonna be playing in front of an audience

678
00:22:39.635 --> 00:22:41.685
that includes your fans, but also others.

679
00:22:41.825 --> 00:22:44.205
Mm-hmm. So it's a great opportunity to gain new fans.

680
00:22:44.825 --> 00:22:47.245
And it's also a chance to play in a venue

681
00:22:47.355 --> 00:22:48.925
that very few people have played.

682
00:22:49.255 --> 00:22:50.845
Right. A couple years ago we moved

683
00:22:50.845 --> 00:22:54.405
to Flushing Meadows Corona Park, which is one

684
00:22:54.405 --> 00:22:55.525
of the nicest parks in the city.

685
00:22:55.995 --> 00:22:57.045
It's in Queens.

686
00:22:57.225 --> 00:23:00.485
And, uh, you know, it goes back to the, um, you know, early

687
00:23:00.505 --> 00:23:01.685
to mid 19 hundreds.

688
00:23:02.465 --> 00:23:04.485
And it's just an incredible, incredible venue.

689
00:23:04.945 --> 00:23:06.845
Uh, they had two world's fairs there.

690
00:23:06.845 --> 00:23:08.885
It's where that massive unisphere is. Mm-hmm.

691
00:23:08.965 --> 00:23:10.165
You're familiar with that? Yeah.

692
00:23:10.225 --> 00:23:13.285
Uh, so it's just a, a really, really vibey unique venue.

693
00:23:13.385 --> 00:23:16.125
And, uh, there's really a, a magic about it.

694
00:23:16.265 --> 00:23:18.525
And I think with any venue, whether it's in New York City

695
00:23:18.625 --> 00:23:21.005
or Denver or, or Topeka, right.

696
00:23:21.005 --> 00:23:23.005
There's a, there's a vibe in a room mm-hmm.

697
00:23:23.085 --> 00:23:25.565
Or a vibe in a park. And this, this park is rather vibey.

698
00:23:25.915 --> 00:23:27.605
When did this thing start blowing up?

699
00:23:27.725 --> 00:23:29.325
I know this was like a, you know, it's

700
00:23:29.415 --> 00:23:31.765
after how many years did it take for this thing

701
00:23:31.765 --> 00:23:33.285
to really become a thing in New York?

702
00:23:34.625 --> 00:23:37.805
So we started in 2011, and I,

703
00:23:37.945 --> 00:23:40.245
before that I worked at a company called Superfly.

704
00:23:40.305 --> 00:23:42.325
Oh yeah. We started Bonnaroo. Right.

705
00:23:42.545 --> 00:23:46.365
And, um, you know, so I had always wanted to kind

706
00:23:46.365 --> 00:23:48.765
of have my own festival in my, in my hometown.

707
00:23:49.545 --> 00:23:52.325
And, uh, in about 2010 we started to see this,

708
00:23:52.835 --> 00:23:56.565
this cultural shift toward festivals where, you know,

709
00:23:56.575 --> 00:23:57.765
bands wanted to play them more

710
00:23:57.765 --> 00:23:59.525
and fans wanted to experience festivals.

711
00:23:59.525 --> 00:24:02.325
And, um, you know, more and more of them were popping up

712
00:24:02.325 --> 00:24:03.325
and doing well.

713
00:24:04.025 --> 00:24:07.445
We were just coming outta the financial crisis. Right.

714
00:24:07.785 --> 00:24:09.765
And, um, it seemed like a good time

715
00:24:09.865 --> 00:24:11.765
to, you know, try it out.

716
00:24:12.145 --> 00:24:13.845
So I called up two buddies of mine

717
00:24:14.265 --> 00:24:16.325
and they were at similar places at their jobs.

718
00:24:16.545 --> 00:24:18.605
And, um, you know, we all left our jobs

719
00:24:18.745 --> 00:24:21.245
and made this our primary focus and launched in 2011.

720
00:24:21.665 --> 00:24:24.125
But it was super small. Yeah. Right.

721
00:24:24.125 --> 00:24:27.605
Where, you know, it's super, it was a 18,000 person event.

722
00:24:27.865 --> 00:24:30.565
Our headliners were Empire of the Sun,

723
00:24:30.865 --> 00:24:32.445
pretty Lights Girl Talk.

724
00:24:32.985 --> 00:24:35.605
Uh, it was pretty niche. I call it like party music. Mm-hmm.

725
00:24:35.685 --> 00:24:37.885
Electronic. But, you know, it's got a funky beat to it.

726
00:24:38.275 --> 00:24:41.365
It's fun. Yeah. And, uh, it was just different.

727
00:24:41.385 --> 00:24:42.525
So it was a one day event

728
00:24:43.345 --> 00:24:45.005
and it was a little bit of a proof of concept.

729
00:24:46.105 --> 00:24:48.325
And it worked. You know, we, we made a little bit

730
00:24:48.325 --> 00:24:50.125
of money enough to come back in year two.

731
00:24:50.905 --> 00:24:53.445
And then in year two we lost a little bit of money. Mm-hmm.

732
00:24:53.865 --> 00:24:55.005
And we were pretty much even,

733
00:24:55.625 --> 00:24:59.485
and we decided let's throw all of our chips in the middle

734
00:24:59.945 --> 00:25:01.645
and see if this thing works.

735
00:25:02.405 --> 00:25:04.885
'cause we always wanted to be that major music festival.

736
00:25:04.885 --> 00:25:07.525
Like a Lala or an ACL or Bon Roo. Yeah.

737
00:25:07.785 --> 00:25:11.125
So we, um, we quadrupled our talent budget more than that.

738
00:25:11.665 --> 00:25:13.805
Uh, we moved venues to a, a bigger venue

739
00:25:14.505 --> 00:25:16.405
and we went for some huge acts

740
00:25:16.465 --> 00:25:20.765
and we ended up booking, uh, Kings of Leon, Kanye West,

741
00:25:21.505 --> 00:25:24.365
uh, guns N Roses, the xx, Kendrick Lamar.

742
00:25:24.715 --> 00:25:26.325
Like, everything just kind of fell into place.

743
00:25:27.305 --> 00:25:28.885
And I think partially that was, uh,

744
00:25:28.995 --> 00:25:31.045
because it was a unique offer for the artists,

745
00:25:31.225 --> 00:25:32.645
but, you know, there was no dynamic

746
00:25:32.645 --> 00:25:33.845
ticketer pressing at that time.

747
00:25:34.375 --> 00:25:35.405
Right, right. Yeah.

748
00:25:35.405 --> 00:25:38.285
Some of these artists were able to, you know, get paid more

749
00:25:38.285 --> 00:25:40.485
to play the festival than they would play in the

750
00:25:40.485 --> 00:25:43.045
garden at Broccoli Center. Nowadays, it's not like that.

751
00:25:43.195 --> 00:25:45.085
Yeah. Do you think dynamic ticketing has

752
00:25:45.085 --> 00:25:46.645
f****d the festival scene?

753
00:25:47.995 --> 00:25:51.535
Um, it has made it harder to get some talent. Right.

754
00:25:51.595 --> 00:25:53.335
It used to be if bands really wanted to make money,

755
00:25:53.685 --> 00:25:54.975
they play a festival.

756
00:25:55.105 --> 00:25:58.695
Right. And, you know, nowadays you could play the garden

757
00:25:58.835 --> 00:26:00.335
and if you dynamically price your

758
00:26:00.335 --> 00:26:01.575
tickets, you can make more.

759
00:26:01.645 --> 00:26:04.415
Yeah. Or you play a stadium and you can make a lot more.

760
00:26:04.795 --> 00:26:06.775
Uh, so it's made it trickier to book artists.

761
00:26:07.515 --> 00:26:10.735
Um, I think what's unique to festivals is that festivals

762
00:26:11.265 --> 00:26:13.255
don't dynamically price their tickets.

763
00:26:14.055 --> 00:26:15.375
Right. Right. Right. You can't, they,

764
00:26:15.485 --> 00:26:17.615
that ticket price is on their website Yeah.

765
00:26:18.075 --> 00:26:20.135
For everybody to see. It's not changing. Yeah.

766
00:26:20.715 --> 00:26:22.335
So do you think like these, uh,

767
00:26:23.125 --> 00:26:24.455
tick not these Ticketmaster,

768
00:26:24.475 --> 00:26:26.895
but these companies that are like monopolizing

769
00:26:27.045 --> 00:26:28.055
with the promoters

770
00:26:28.055 --> 00:26:32.775
and with, do you think it's, it's f*****g up the growth

771
00:26:32.835 --> 00:26:34.455
of like, developing bands?

772
00:26:36.375 --> 00:26:38.715
Uh, it's a interesting question.

773
00:26:39.695 --> 00:26:40.875
And I'm not a talent buyer,

774
00:26:40.935 --> 00:26:42.835
so I'm not sure whether I'm best suited to answer this.

775
00:26:42.835 --> 00:26:45.805
But I will say this, when it comes to dynamic pricing,

776
00:26:46.355 --> 00:26:47.685
everybody's in the mix on it.

777
00:26:47.685 --> 00:26:48.965
Everybody knows what's happening. Yeah.

778
00:26:49.085 --> 00:26:50.125
Everyone's getting their f*****g pennies too.

779
00:26:50.125 --> 00:26:53.445
Right. The manager, the artist, the promoter, the venue.

780
00:26:53.515 --> 00:26:54.805
Like, everybody's getting a piece

781
00:26:54.805 --> 00:26:56.165
and everybody's signing off on it.

782
00:26:56.705 --> 00:26:58.605
So, you know, if it is making it harder,

783
00:26:58.755 --> 00:27:00.045
it's a collective decision

784
00:27:00.915 --> 00:27:01.915
Yeah. To do

785
00:27:01.915 --> 00:27:03.445
what's best for them. Right, right.

786
00:27:03.445 --> 00:27:05.765
And then, you know, what it does to the macro environment,

787
00:27:05.845 --> 00:27:08.565
I, I couldn't tell you, but I think, you know, as these,

788
00:27:09.185 --> 00:27:10.605
as these concert tickets get more

789
00:27:10.605 --> 00:27:12.765
and more expensive, I think festivals provide real value.

790
00:27:13.515 --> 00:27:14.745
Right. To see a shitload

791
00:27:14.745 --> 00:27:15.905
of bands for not that much money.

792
00:27:16.485 --> 00:27:18.745
And there's, you know, multiple payment plan options

793
00:27:18.805 --> 00:27:21.585
to spread out that cost and different ways to experience it.

794
00:27:22.165 --> 00:27:24.265
Um, I think, uh, you know,

795
00:27:24.325 --> 00:27:25.945
it gives really great bang for your buck.

796
00:27:27.005 --> 00:27:29.465
Do you think, uh, COVID f****d the, uh,

797
00:27:30.485 --> 00:27:32.825
the sleeping at the festival type of festival?

798
00:27:32.855 --> 00:27:33.855
Yeah.

799
00:27:34.965 --> 00:27:39.365
I think that more festivals popping up killed that. Yeah.

800
00:27:39.745 --> 00:27:41.125
Oh yeah. True. Supplying demand.

801
00:27:41.125 --> 00:27:42.885
Man, I think it used to be like the, the big camping

802
00:27:43.045 --> 00:27:44.645
festivals were the only major ones out there.

803
00:27:44.645 --> 00:27:47.325
Right. I mentioned Bonnaroo earlier in Rothbury. Yeah.

804
00:27:47.325 --> 00:27:49.245
Like, there weren't that many festivals around at that time.

805
00:27:49.545 --> 00:27:51.485
And if you wanted to see a sick jam band

806
00:27:51.725 --> 00:27:53.525
festival, those are your options. Right.

807
00:27:53.525 --> 00:27:54.765
Yeah, Totally. Nowadays music,

808
00:27:55.015 --> 00:27:56.765
music tastes have evolved a lot.

809
00:27:57.585 --> 00:28:01.245
Um, there's a festival in every market, so it's a heck

810
00:28:01.245 --> 00:28:02.765
of a lot cheaper to go see a show,

811
00:28:03.045 --> 00:28:05.565
a festival in New York City than it is to, you know,

812
00:28:05.585 --> 00:28:08.245
get in a car, rent a car, drive down to Bonnaroo,

813
00:28:08.465 --> 00:28:09.685
or a camping festival

814
00:28:10.105 --> 00:28:12.685
and, you know, camp out for four nights. Just easier.

815
00:28:13.105 --> 00:28:14.445
And it's more comfortable. Yeah.

816
00:28:14.445 --> 00:28:16.045
And it's more comfortable to go hang out.

817
00:28:16.555 --> 00:28:18.725
Exactly. A much different experience though. Right.

818
00:28:18.725 --> 00:28:20.165
Not to knock Bonnaroo. 'cause that's, you know, right.

819
00:28:20.165 --> 00:28:22.045
Those are my roots right there. And I think that festival's,

820
00:28:22.185 --> 00:28:24.525
you know, one of the best of all time, it's just, uh,

821
00:28:24.525 --> 00:28:25.525
it's just so different.

822
00:28:25.665 --> 00:28:27.765
And it, it's a different financial expenditure.

823
00:28:28.195 --> 00:28:31.525
Emotional expenditure, and, uh, just different vibe.

824
00:28:32.265 --> 00:28:35.845
Is there beef between Bonnaroo and Governor's Ball?

825
00:28:35.845 --> 00:28:37.605
There's like a Tupac Biggie beef.

826
00:28:37.845 --> 00:28:39.565
There's like, were they p****d

827
00:28:39.565 --> 00:28:40.725
that you started your own festival?

828
00:28:40.765 --> 00:28:43.325
Prodigal son? Like is there's, give us some dirt

829
00:28:43.595 --> 00:28:45.165
with owner to owner. Right.

830
00:28:45.825 --> 00:28:50.565
So I was at Superfly from 2006 to 2010.

831
00:28:51.265 --> 00:28:53.925
Um, I went to school at Tulane in New Orleans. Oh yeah.

832
00:28:54.225 --> 00:28:56.485
And that's where my musical taste really expanded.

833
00:28:57.145 --> 00:28:59.365
And, uh, prior to my freshman year, I went

834
00:28:59.365 --> 00:29:02.165
to the first Bonnaroo had the best time of my life.

835
00:29:02.465 --> 00:29:04.925
And I said, I gotta, I gotta do this for my profession.

836
00:29:05.085 --> 00:29:06.925
I gotta intern at this company. Where are they based?

837
00:29:07.385 --> 00:29:09.845
And it turned out that Superfly was based in New Orleans

838
00:29:10.655 --> 00:29:11.885
where I was about to go to school.

839
00:29:12.065 --> 00:29:13.605
So I begged them for an internship

840
00:29:13.745 --> 00:29:16.605
and eventually got one, worked there for a, you know,

841
00:29:16.765 --> 00:29:19.565
a good bit of time and learned the tricks

842
00:29:19.565 --> 00:29:21.365
of the trade when it comes to festivals.

843
00:29:22.225 --> 00:29:23.365
Um, and it got to the point

844
00:29:23.365 --> 00:29:24.405
where I wanted to start my own thing.

845
00:29:24.405 --> 00:29:26.885
So I went to my boss and I said, I wanna start my own thing.

846
00:29:26.985 --> 00:29:28.205
And he goes, it's really risky.

847
00:29:29.025 --> 00:29:31.645
And then I said to him, can you guarantee me

848
00:29:31.645 --> 00:29:32.845
that I'll make a hundred thousand

849
00:29:32.845 --> 00:29:34.085
dollars by the time I'm 30?

850
00:29:35.385 --> 00:29:36.525
Oh, yeah. You were young when you

851
00:29:36.525 --> 00:29:37.605
were with them, right? Like 26.

852
00:29:37.605 --> 00:29:39.605
Yeah, I was, yeah. I was in my younger twenties. Yeah.

853
00:29:39.745 --> 00:29:41.845
And he, he said, I think I can get you there,

854
00:29:41.845 --> 00:29:42.845
but I can't put it in writing.

855
00:29:43.185 --> 00:29:46.485
Wow. So I said, you know what, if you're not gonna do that,

856
00:29:46.515 --> 00:29:48.365
then I'm gonna go, I'm gonna try this thing out.

857
00:29:48.885 --> 00:29:49.965
'cause I knew that if it failed,

858
00:29:50.115 --> 00:29:51.765
like I could maybe get a job back at

859
00:29:51.765 --> 00:29:53.125
Superfly or I could figure it out.

860
00:29:53.225 --> 00:29:54.245
And you're Young. Um,

861
00:29:54.825 --> 00:29:57.285
and I was pretty young, so, you know,

862
00:29:57.445 --> 00:29:58.485
I left and I tried it out.

863
00:29:58.485 --> 00:30:00.605
But those guys were all super supportive.

864
00:30:00.905 --> 00:30:04.085
And I learned everything I know in this industry

865
00:30:04.275 --> 00:30:05.485
from my Superfly days.

866
00:30:05.485 --> 00:30:07.765
Right. So working on Bonnaroo and outside Lands,

867
00:30:08.065 --> 00:30:11.085
and at that time the industry was so different, you know,

868
00:30:11.085 --> 00:30:12.845
it was the, everybody was independent

869
00:30:13.425 --> 00:30:15.645
and it was real, it was a real family.

870
00:30:16.215 --> 00:30:18.805
Right. And, you know, there, there was no hiding of info.

871
00:30:18.805 --> 00:30:19.925
Everybody was in it together.

872
00:30:20.315 --> 00:30:22.365
Everybody was emotionally attached.

873
00:30:22.545 --> 00:30:24.685
And, um, you know, when I left, they,

874
00:30:25.075 --> 00:30:26.645
they were always very supportive.

875
00:30:26.825 --> 00:30:28.645
And I'm still such close friends with, uh,

876
00:30:28.645 --> 00:30:30.725
the Superfly guys who've moved on from Bonnaroo.

877
00:30:30.795 --> 00:30:33.525
Yeah. Um, and I'm super close with the, the folks

878
00:30:33.525 --> 00:30:34.685
who currently run Bonnaroo.

879
00:30:34.725 --> 00:30:36.125
I still go every year. Yeah.

880
00:30:36.125 --> 00:30:37.285
Oh, that's awesome. Yeah.

881
00:30:37.285 --> 00:30:39.805
Richard Slavin's, one of my, uh, old managers.

882
00:30:40.435 --> 00:30:43.285
Cool. And, uh, so it's like learning about the,

883
00:30:43.305 --> 00:30:44.965
I'm learning about the dynamics between,

884
00:30:45.035 --> 00:30:48.125
because my question is, when you're taking that step

885
00:30:48.545 --> 00:30:50.005
to make it a bigger festival,

886
00:30:50.005 --> 00:30:51.325
and you're tripling your budget,

887
00:30:51.985 --> 00:30:53.485
how you getting funding for this?

888
00:30:53.945 --> 00:30:56.525
Who, who's saying yes to this? Like, what the f**k?

889
00:30:56.525 --> 00:30:58.005
You're like, I got this big idea.

890
00:30:58.165 --> 00:31:00.165
I want to get these bigger bands who's saying yes

891
00:31:00.165 --> 00:31:01.565
to stuff in the riskiest industry in the world?

892
00:31:01.595 --> 00:31:02.925
It's the riskiest f*****g thing on the

893
00:31:02.925 --> 00:31:04.245
planet who's saying yes to this?

894
00:31:04.745 --> 00:31:06.365
All right. So when I, when we started Gov Ball,

895
00:31:06.385 --> 00:31:09.005
we put together a 12 page business plan.

896
00:31:09.355 --> 00:31:13.005
Yeah. Talked about the rise of music festivals.

897
00:31:13.465 --> 00:31:14.965
We talked about how we were, you know,

898
00:31:14.965 --> 00:31:16.925
in the US we're all just following what they do in Europe.

899
00:31:17.095 --> 00:31:19.365
Right. We're always a few years behind them. Yeah. Right.

900
00:31:19.465 --> 00:31:20.965
Uh, and at that time, there were

901
00:31:20.965 --> 00:31:22.365
so many festivals doing well in Europe.

902
00:31:22.865 --> 00:31:25.205
So, you know, I crafted the, we crafted this business plan

903
00:31:25.205 --> 00:31:26.725
that, that showed that, you know,

904
00:31:26.965 --> 00:31:28.125
festivals were a growing segment.

905
00:31:28.785 --> 00:31:31.285
Um, these city festivals specifically were doing great,

906
00:31:31.285 --> 00:31:32.805
but New York City didn't have one.

907
00:31:33.305 --> 00:31:35.965
Uh, we did an analysis of the bands that we wanted to get

908
00:31:36.025 --> 00:31:38.245
and their ticket sales history in the market, you know,

909
00:31:38.285 --> 00:31:41.325
a pretty well thought out business plan, um, showed it

910
00:31:41.345 --> 00:31:43.205
to basically friends and family.

911
00:31:43.785 --> 00:31:47.125
And we raised 700 grand for year one. Wow.

912
00:31:47.545 --> 00:31:49.845
And we used that money to launch the festival.

913
00:31:50.305 --> 00:31:54.325
Now that money would not have covered us if, uh,

914
00:31:54.385 --> 00:31:55.565
if s**t really hit the fan.

915
00:31:57.065 --> 00:31:59.125
So, yeah. Right. You know, we raised as much as we could.

916
00:31:59.505 --> 00:32:00.685
We booked the bands, we went on

917
00:32:00.685 --> 00:32:01.765
sale, and we hoped for the best.

918
00:32:01.865 --> 00:32:03.805
And we were really, really lucky. Right.

919
00:32:04.225 --> 00:32:05.965
On year two when we lost the money,

920
00:32:06.385 --> 00:32:07.565
we had to get a bridge loan.

921
00:32:08.225 --> 00:32:10.525
Um, and that carried us through

922
00:32:10.585 --> 00:32:12.405
to year three when we went on sale.

923
00:32:13.225 --> 00:32:16.845
And for year three, you know, when we had that big lineup,

924
00:32:17.745 --> 00:32:19.365
um, you know, we were really, all

925
00:32:19.365 --> 00:32:20.365
of our asses were on the line.

926
00:32:20.845 --> 00:32:23.205
'cause if it didn't go well, we were already in debt. Right.

927
00:32:23.315 --> 00:32:24.365
It's over. Yeah. And, you know, we'd have

928
00:32:24.365 --> 00:32:26.645
to pull the show down, negotiate with these agents

929
00:32:26.745 --> 00:32:30.245
for a kill fee and, you know, just eggs on our faces.

930
00:32:30.985 --> 00:32:33.045
Um, but it worked out.

931
00:32:33.045 --> 00:32:35.765
We sold a lot of tickets and since then, it's kind of been,

932
00:32:35.785 --> 00:32:38.325
uh, you know, not smooth sailing by any means,

933
00:32:38.385 --> 00:32:40.365
but, um, we've been growing and doing well.

934
00:32:41.145 --> 00:32:44.885
People don't realize how f*****g expensive it it is

935
00:32:44.905 --> 00:32:47.205
to start have a festival, to make a festival.

936
00:32:47.395 --> 00:32:49.165
It's people think the promo, the,

937
00:32:49.185 --> 00:32:51.085
the owners are just making a s**t ton of money.

938
00:32:51.305 --> 00:32:53.685
Why don't you break it down how expensive it really is

939
00:32:53.985 --> 00:32:55.085
to put on a festival.

940
00:32:56.585 --> 00:32:59.765
Um, this year's gov ball will cost 25

941
00:32:59.765 --> 00:33:02.125
to $26 million at the total expense.

942
00:33:02.125 --> 00:33:04.725
F*****g Christ. Yeah.

943
00:33:05.035 --> 00:33:06.405
What, so what, what's the most,

944
00:33:06.425 --> 00:33:09.405
what's your most expensive stuff outside of talent? It

945
00:33:09.795 --> 00:33:11.405
Typically you are gonna go,

946
00:33:11.405 --> 00:33:12.885
you're gonna see like half talent,

947
00:33:13.355 --> 00:33:14.845
half production and operations.

948
00:33:15.055 --> 00:33:18.045
Right. You know, and then it really falls off.

949
00:33:18.045 --> 00:33:20.765
And then you get to, you know, marketing, um,

950
00:33:21.075 --> 00:33:22.445
insurance, stuff like that.

951
00:33:22.905 --> 00:33:25.285
But site operate, site production,

952
00:33:25.285 --> 00:33:26.965
and then talent really, um,

953
00:33:26.965 --> 00:33:28.405
comprise the bulk of the expenses.

954
00:33:28.905 --> 00:33:31.285
You gotta be a real crazy person to f*****g

955
00:33:31.875 --> 00:33:33.565
have the balls to do this.

956
00:33:33.665 --> 00:33:35.965
Tom, this is, maybe we should put you in charge

957
00:33:35.965 --> 00:33:37.045
of the federal government budget.

958
00:33:37.405 --> 00:33:38.605
Yeah. Maybe we should put you. Yeah.

959
00:33:38.625 --> 00:33:40.605
You should be our guy. Sounds like you know what

960
00:33:40.605 --> 00:33:41.605
You're doing. I mean, look, I don't

961
00:33:41.605 --> 00:33:42.245
know if you want somebody

962
00:33:42.245 --> 00:33:43.405
that's gonna take a crazy risk,

963
00:33:43.405 --> 00:33:45.205
like literally putting your ass on the line

964
00:33:45.435 --> 00:33:46.685
Yeah. But is like

965
00:33:47.405 --> 00:33:48.405
Yeah. Yeah. Who Happens.

966
00:33:48.405 --> 00:33:49.485
Yeah. Whoops.

967
00:33:49.745 --> 00:33:52.165
Um, but you know, I think everybody who, um, you know,

968
00:33:52.165 --> 00:33:53.325
everybody, you gotta take a swing.

969
00:33:53.395 --> 00:33:54.765
Yeah. Yeah. You gotta try it.

970
00:33:54.985 --> 00:33:58.165
You know, my coming from the Bonnaroo days, you know,

971
00:33:58.545 --> 00:34:00.805
and the, especially in the early days, it was such, um,

972
00:34:01.265 --> 00:34:03.645
you know, there's real magic at these festivals.

973
00:34:03.715 --> 00:34:05.805
Yeah. Especially in Bonnaroo. Mm-hmm.

974
00:34:05.985 --> 00:34:07.605
And I think I was just bit by that bug

975
00:34:07.625 --> 00:34:11.365
and I was just so driven to bring my hometown

976
00:34:11.365 --> 00:34:13.485
of New York City a music festival

977
00:34:13.485 --> 00:34:15.005
because there's no reason why New York City

978
00:34:15.005 --> 00:34:16.045
shouldn't have its own festival.

979
00:34:16.325 --> 00:34:20.605
I agree. Yeah. Like, um, 8 million people. Right. Yeah.

980
00:34:20.765 --> 00:34:22.885
I didn't really know at that time that like, you know,

981
00:34:22.995 --> 00:34:24.285
it's such an expensive city

982
00:34:24.345 --> 00:34:26.205
and like you're competing against every

983
00:34:26.205 --> 00:34:27.325
amazing venue in the city.

984
00:34:27.325 --> 00:34:28.445
Yeah. Because there's just so much

985
00:34:28.445 --> 00:34:29.485
good programming at all times.

986
00:34:29.675 --> 00:34:33.325
Yeah. And that's why in 2013, we just put together a lineup

987
00:34:33.325 --> 00:34:36.485
that was so big that people just couldn't say no to it.

988
00:34:36.695 --> 00:34:38.925
Right. That's, it's, yeah. It's insane.

989
00:34:39.035 --> 00:34:41.205
It's like, I feel like Coachella too,

990
00:34:41.205 --> 00:34:45.235
before Coachella, what was California's festival mm-hmm.

991
00:34:45.415 --> 00:34:47.315
Didn't Have much. So why is it, why is,

992
00:34:47.375 --> 00:34:48.595
are people intimidated

993
00:34:49.095 --> 00:34:51.595
to put these festivals in these 20 million,

994
00:34:51.735 --> 00:34:53.635
20 million people Cities?

995
00:34:53.635 --> 00:34:54.755
Marcus? Yeah. Marcus.

996
00:34:55.665 --> 00:34:58.755
Well, I think most bigger markets have festivals nowadays.

997
00:34:59.375 --> 00:35:02.395
Um, and it's so expensive that if you're,

998
00:35:03.055 --> 00:35:05.635
if you're like a day-to-day promoter Right.

999
00:35:05.815 --> 00:35:08.795
You know, booking, you know, venues from 500 people

1000
00:35:08.935 --> 00:35:10.675
to let's just say 20,000,

1001
00:35:11.735 --> 00:35:14.435
the the risk is just not nearly as high as a festival.

1002
00:35:14.435 --> 00:35:15.795
Mm-hmm. You could launch a festival

1003
00:35:16.215 --> 00:35:18.635
and have crap ticket sales and lose millions of dollars

1004
00:35:18.695 --> 00:35:20.915
and that would just sink your entire year or your company.

1005
00:35:21.135 --> 00:35:22.395
Mm-hmm. So,

1006
00:35:22.495 --> 00:35:24.195
and I think that keeps a lot of the, the folks

1007
00:35:24.195 --> 00:35:25.515
that are in the territory business

1008
00:35:25.515 --> 00:35:27.755
or day-to-day booking business out at festivals.

1009
00:35:27.835 --> 00:35:30.115
'cause it's such a, a scary thing. Mm-hmm.

1010
00:35:30.335 --> 00:35:33.475
Um, and, you know, it also takes talent out of their rooms.

1011
00:35:34.815 --> 00:35:36.555
So, you know, they, they wanna keep the good

1012
00:35:36.555 --> 00:35:37.740
talent going to their rooms.

1013
00:35:37.935 --> 00:35:40.765
Right. Um, but it's such, it's such a big risk

1014
00:35:41.505 --> 00:35:43.805
and, uh, it just takes a, a certain type

1015
00:35:43.805 --> 00:35:45.245
of, a certain type of person.

1016
00:35:45.505 --> 00:35:47.525
And nowadays, like the, the cash flow

1017
00:35:48.345 --> 00:35:51.565
has really changed in terms of the, the needs for cash flow.

1018
00:35:51.715 --> 00:35:54.485
Like when we started, we raised 700 grand.

1019
00:35:55.385 --> 00:35:59.765
We had to pay the artists 25% upon confirming. Mm.

1020
00:36:00.105 --> 00:36:01.205
Oh my god. Damn

1021
00:36:01.295 --> 00:36:02.295
Right. Nowadays,

1022
00:36:02.295 --> 00:36:03.565
if you're an independent,

1023
00:36:03.695 --> 00:36:05.205
especially if nobody knows you, you have

1024
00:36:05.205 --> 00:36:07.125
to pay a hundred percent upon confirming. Yeah.

1025
00:36:07.125 --> 00:36:09.965
Wow. Right. So that can, could immediately

1026
00:36:10.675 --> 00:36:13.245
prevent you from, from moving forward right then and there.

1027
00:36:13.245 --> 00:36:14.685
Right. Yeah. We just so happened to,

1028
00:36:15.065 --> 00:36:19.005
to be at an earlier time in the, the US festival evolution

1029
00:36:19.185 --> 00:36:21.005
before festivals started canceling

1030
00:36:21.625 --> 00:36:23.525
and promoters started keeping people's money

1031
00:36:23.865 --> 00:36:25.845
or agents didn't get paid. Right. Right.

1032
00:36:26.595 --> 00:36:29.885
Yeah. Now it's like I normally see in my deals, uh,

1033
00:36:29.995 --> 00:36:33.685
when it's a really well-known festival, it's either half

1034
00:36:33.705 --> 00:36:35.445
or just the agent's fee.

1035
00:36:35.775 --> 00:36:37.045
Right. Is that still the same?

1036
00:36:37.715 --> 00:36:42.485
Yeah. Yeah. My question is when you're,

1037
00:36:42.485 --> 00:36:44.285
you're, you're a jam head, right?

1038
00:36:44.335 --> 00:36:46.125
We've I see the fish. Yeah. Yep.

1039
00:36:46.585 --> 00:36:49.805
Um, what do you, what's the, what do you think the state of

1040
00:36:49.805 --> 00:36:51.925
that industry is in 2000

1041
00:36:52.105 --> 00:36:53.045
Jam scene? Yeah.

1042
00:36:53.045 --> 00:36:55.405
Yeah. It's kind of dying, right? Um, yeah.

1043
00:36:55.425 --> 00:36:57.885
Is it, is there still one Yeah,

1044
00:36:58.395 --> 00:37:00.045
It's kind of fragmented a bit.

1045
00:37:00.775 --> 00:37:03.885
Right? Um, you know, Phish is still doing big numbers.

1046
00:37:04.255 --> 00:37:05.445
Goose is doing big numbers.

1047
00:37:06.385 --> 00:37:07.685
You know, you have bands that used

1048
00:37:07.685 --> 00:37:09.365
to do much bigger numbers like Mo

1049
00:37:09.365 --> 00:37:11.605
and String Cheese just doing, you know, different numbers.

1050
00:37:12.345 --> 00:37:13.805
Um, but I think there's still that,

1051
00:37:14.075 --> 00:37:16.245
that die hard fan base out there.

1052
00:37:16.265 --> 00:37:18.365
Mm-hmm. Right. You see like widespread panic

1053
00:37:18.505 --> 00:37:22.405
or string cheese going to markets and doing three night runs

1054
00:37:22.585 --> 00:37:24.365
and selling out immediately at a high ticket price.

1055
00:37:24.545 --> 00:37:27.045
Mm-hmm. Um, I think, you know,

1056
00:37:27.045 --> 00:37:29.045
that it'll be more regional touring.

1057
00:37:29.505 --> 00:37:32.245
Um, and there was like 5,000 cap rooms, three

1058
00:37:32.245 --> 00:37:35.165
to 5,000 cap rooms as opposed to the, you know,

1059
00:37:35.165 --> 00:37:36.565
the gardens or the arenas

1060
00:37:37.345 --> 00:37:41.845
Do blame that on fatigue them playing in every market,

1061
00:37:42.035 --> 00:37:43.405
playing every festival.

1062
00:37:44.355 --> 00:37:47.175
Do you think fatigue is part of that downside?

1063
00:37:48.185 --> 00:37:50.465
I don't know if it's fatigue. I think part of it is just,

1064
00:37:50.565 --> 00:37:52.705
um, you know, musical taste and evolution.

1065
00:37:52.815 --> 00:37:54.985
Yeah. Yeah. And how people consume music.

1066
00:37:55.565 --> 00:37:58.025
And it's just so, uh, there's just

1067
00:37:58.025 --> 00:37:59.185
so much out there nowadays.

1068
00:37:59.355 --> 00:38:00.705
Right. Right. There's so much

1069
00:38:00.705 --> 00:38:02.585
to choose from in terms of, in terms of music.

1070
00:38:02.605 --> 00:38:04.985
And also, you know, I've seen Phish a few times,

1071
00:38:05.095 --> 00:38:07.825
seen Weiser panic a few times our bullets.

1072
00:38:07.845 --> 00:38:10.065
And after the 105th show

1073
00:38:10.085 --> 00:38:12.905
or whatever it is, you're like, you know, I got two kids

1074
00:38:13.005 --> 00:38:16.105
and I wanna watch a TV show on a Friday night maybe,

1075
00:38:16.205 --> 00:38:19.305
and sleep as opposed to go see my 120th

1076
00:38:19.305 --> 00:38:20.345
show or whatever. It's,

1077
00:38:20.805 --> 00:38:22.625
I'm, I'm not going to Indiana again

1078
00:38:22.625 --> 00:38:24.545
to go see F*****g Fish brother.

1079
00:38:26.765 --> 00:38:28.785
Um, I don't care how good the grilled cheese is. Yeah.

1080
00:38:29.295 --> 00:38:31.025
Tell me a little bit of your take

1081
00:38:31.025 --> 00:38:32.865
of why the EDM scene blew up.

1082
00:38:34.045 --> 00:38:36.445
Um, you know, I think similar to Jam Scene, it's a,

1083
00:38:36.445 --> 00:38:40.645
it's a real family community oriented, um, fan base.

1084
00:38:41.465 --> 00:38:43.845
And, you know, people rally around that.

1085
00:38:44.025 --> 00:38:48.865
And I think, you know, similarly, I don't know, I don't know

1086
00:38:48.865 --> 00:38:50.225
that every, any show is the same.

1087
00:38:50.735 --> 00:38:53.105
Yeah. Right. I think that beauty of Jam bands is

1088
00:38:53.105 --> 00:38:54.425
that every show is different.

1089
00:38:54.485 --> 00:38:55.905
You never really know what you're gonna get.

1090
00:38:55.905 --> 00:38:57.825
And I think with electronic music, it's pretty similar

1091
00:38:58.325 --> 00:38:59.425
and there's a, a magic

1092
00:38:59.485 --> 00:39:02.345
and a specialness to, to those sorts of environments.

1093
00:39:02.725 --> 00:39:04.905
You can go see an indie rock band they put on an amazing

1094
00:39:04.905 --> 00:39:06.105
show, but it's the same show every night.

1095
00:39:06.115 --> 00:39:07.945
Right? Yeah. Same key and same energy bills,

1096
00:39:08.015 --> 00:39:09.145
same releases, all of that.

1097
00:39:09.295 --> 00:39:11.585
Yeah. With Jam and, and Electronic.

1098
00:39:12.485 --> 00:39:14.425
Um, you just never know what you're gonna get.

1099
00:39:14.485 --> 00:39:16.825
You get the good, the bad, the ugly, um,

1100
00:39:16.925 --> 00:39:19.025
or the epic that you'll never ever forget.

1101
00:39:19.045 --> 00:39:22.065
And I think that's what's, what's, um, led

1102
00:39:22.065 --> 00:39:24.745
to the staying power of, um, of those genres.

1103
00:39:25.095 --> 00:39:26.745
With that being said, Why are

1104
00:39:26.745 --> 00:39:28.385
There not as many of those type

1105
00:39:28.385 --> 00:39:29.665
of bands on Governor's Ball?

1106
00:39:30.925 --> 00:39:35.105
So we aren't as big of a festival as we need to be

1107
00:39:35.125 --> 00:39:36.345
to feature more genres?

1108
00:39:36.415 --> 00:39:40.225
Yeah. So when we started Gov Ball, we had this kind

1109
00:39:40.225 --> 00:39:44.545
of like indie, indie, electronic pop

1110
00:39:45.295 --> 00:39:48.065
rock rap mix, what I used to call party music.

1111
00:39:48.205 --> 00:39:49.825
Mm-hmm. Right. A funky beat.

1112
00:39:49.935 --> 00:39:52.585
It's upbeat, it's fun stuff you wanna hear at a party.

1113
00:39:52.925 --> 00:39:55.665
And then we expanded it in 2013 to feature hip hop

1114
00:39:55.725 --> 00:39:57.105
and indie rock and folk and all,

1115
00:39:57.105 --> 00:39:58.625
and electronic and all these genres.

1116
00:39:58.625 --> 00:40:01.145
We wanted to be that eclectic multi genre festival

1117
00:40:01.145 --> 00:40:03.745
that Bonnaroo Lala, ACL,

1118
00:40:04.055 --> 00:40:05.625
Glastonbury, all these other festivals were.

1119
00:40:06.645 --> 00:40:07.665
Uh, and we did great.

1120
00:40:08.045 --> 00:40:12.065
But as time went on, um, we started to, um,

1121
00:40:12.165 --> 00:40:13.585
see less demand for our tickets.

1122
00:40:14.525 --> 00:40:16.665
And we looked at the lineup and we said, you know what?

1123
00:40:17.435 --> 00:40:18.705
Maybe we need to take a little bit

1124
00:40:18.705 --> 00:40:19.905
of a, of a different direction.

1125
00:40:19.905 --> 00:40:22.905
Mm-hmm. Maybe for the EDM fan, you can't just have

1126
00:40:23.485 --> 00:40:24.545
one or two bands a day.

1127
00:40:25.275 --> 00:40:28.065
Maybe you need to have four or five or six bands a day.

1128
00:40:28.155 --> 00:40:31.545
Right. But we only have four stages, right? Mm-hmm.

1129
00:40:31.625 --> 00:40:33.185
So we don't have enough stages

1130
00:40:33.565 --> 00:40:36.025
and space to feature enough of every genre.

1131
00:40:36.715 --> 00:40:39.305
Right. And that's why, you know, that we went

1132
00:40:39.305 --> 00:40:40.625
through like a little bit of a hip hop period

1133
00:40:40.625 --> 00:40:42.825
where we're kind of honing in on hip hop Now I think we're

1134
00:40:43.065 --> 00:40:45.745
honing in a little bit more on kind of pop mm-hmm.

1135
00:40:46.055 --> 00:40:47.185
Rock. Um,

1136
00:40:47.965 --> 00:40:51.065
and you know, you look at Lala, they have, what,

1137
00:40:51.115 --> 00:40:52.425
eight, 10 stages, right?

1138
00:40:52.425 --> 00:40:53.945
110,000 people a day.

1139
00:40:54.175 --> 00:40:56.985
They have enough programming slots to feature everything

1140
00:40:57.325 --> 00:40:59.305
and to have enough to sell a ticket

1141
00:40:59.365 --> 00:41:01.225
to those dedicated genre fans.

1142
00:41:01.285 --> 00:41:03.945
Mm-hmm. But for me, I don't have as many slots,

1143
00:41:03.945 --> 00:41:07.505
so I gotta kind of really hone in on a, a lane, if you will.

1144
00:41:07.655 --> 00:41:09.465
Yeah. And, and that's been beneficial.

1145
00:41:09.475 --> 00:41:11.905
We've seen that, uh, the results of that, uh, positively

1146
00:41:12.175 --> 00:41:13.985
Kind of kinda like ACL, right? Yeah.

1147
00:41:14.695 --> 00:41:16.345
Yeah. Absolutely. ACL.

1148
00:41:16.445 --> 00:41:18.945
Uh, but ACL is much bigger and they do have more stages,

1149
00:41:19.045 --> 00:41:21.145
but I think Texas is just a unique animal

1150
00:41:21.485 --> 00:41:24.305
and they have that ACL brand has,

1151
00:41:24.565 --> 00:41:26.345
was alive well before the festival.

1152
00:41:26.395 --> 00:41:30.105
Right. Had a, you know, a, a big fan base of, of folks

1153
00:41:30.105 --> 00:41:34.085
who just appreciated songwriting and folk and Americana.

1154
00:41:34.585 --> 00:41:36.525
Um, they, they, they have it all.

1155
00:41:36.625 --> 00:41:37.805
But, uh, I think Lala

1156
00:41:38.105 --> 00:41:39.965
or Bonnaroo, you're just gonna see every

1157
00:41:39.965 --> 00:41:41.205
single genre under the sun.

1158
00:41:41.625 --> 00:41:43.085
Not a lot of Jewish bands in Texas.

1159
00:41:45.365 --> 00:41:46.645
I can say it, I'm Jewish, whatever.

1160
00:41:46.965 --> 00:41:49.885
Um, my que you know, you, you last year had my,

1161
00:41:49.885 --> 00:41:51.285
my best friends who I tour with a lot,

1162
00:41:51.405 --> 00:41:54.205
little stranger on the tour on uh, governor's Ball.

1163
00:41:54.345 --> 00:41:58.925
And, uh, they said how unique the experience is when

1164
00:41:59.065 --> 00:42:01.685
as you're curating for years on, I'm wondering,

1165
00:42:01.685 --> 00:42:04.125
was there any year that you just totally lost your ass,

1166
00:42:06.425 --> 00:42:07.565
Um, with Gov Ball?

1167
00:42:07.865 --> 00:42:12.085
No, we've been lucky in that, um, you know,

1168
00:42:12.345 --> 00:42:14.085
we only had that loss in year two.

1169
00:42:14.825 --> 00:42:18.685
Um, and it was a small one and we've been okay since then.

1170
00:42:18.805 --> 00:42:20.525
I think part of that is because of the market

1171
00:42:20.905 --> 00:42:21.965
and just the brand power.

1172
00:42:22.155 --> 00:42:24.285
Like we've been able to make up any shortcomings

1173
00:42:24.285 --> 00:42:26.885
and ticket sales with, um, partner activations

1174
00:42:26.885 --> 00:42:28.125
and sponsors mm-hmm.

1175
00:42:28.675 --> 00:42:30.565
Kind of creatively. Um,

1176
00:42:31.705 --> 00:42:34.765
but I have put on other shows that have, uh, have bombed

1177
00:42:35.075 --> 00:42:36.805
Well, gimme, gimme them, gimme a Yeah.

1178
00:42:36.805 --> 00:42:38.245
We want some stories. We want some stories

1179
00:42:38.245 --> 00:42:39.445
in some s****y situ.

1180
00:42:39.825 --> 00:42:40.725
We love Failure on this book. We

1181
00:42:40.725 --> 00:42:41.645
love failure on this podcast.

1182
00:42:42.195 --> 00:42:44.765
Alright, so in 20, um, 2016

1183
00:42:45.025 --> 00:42:48.445
or 2015, um, we were still independent.

1184
00:42:48.665 --> 00:42:51.125
The industry was consolidating a lot. Right.

1185
00:42:51.245 --> 00:42:54.725
Bonnaroo was, uh, Bonnaroo had, was sold off, um,

1186
00:42:55.205 --> 00:42:56.445
C3 sold to Live Nation.

1187
00:42:57.185 --> 00:43:00.125
Um, live Nation, a EG Were kind of getting into a, you know,

1188
00:43:00.125 --> 00:43:01.445
just stepping up the competition.

1189
00:43:02.065 --> 00:43:04.525
And a EG was, um, trying to come to New York

1190
00:43:04.585 --> 00:43:08.325
to do a festival and they had a, a lobbyist

1191
00:43:08.325 --> 00:43:09.365
that was connected to the mayor.

1192
00:43:09.905 --> 00:43:14.245
Um, and were able to, uh, get Flushing Meadows, Corona Park,

1193
00:43:16.295 --> 00:43:18.085
which is the venue that we're in now, right?

1194
00:43:18.085 --> 00:43:19.085
Mm-hmm. And they came to us

1195
00:43:19.085 --> 00:43:21.445
and said, look, we we're close with the mayor.

1196
00:43:21.465 --> 00:43:26.285
We have this venue. We would like to work together to, um,

1197
00:43:27.225 --> 00:43:28.805
uh, to put this festival on together.

1198
00:43:29.065 --> 00:43:30.525
So, you know, we wanna do a deal with you.

1199
00:43:30.825 --> 00:43:31.845
We said, okay, we're interested.

1200
00:43:32.385 --> 00:43:33.605
So we talked to them for a while.

1201
00:43:34.505 --> 00:43:37.725
Um, wasn't, didn't work out, wasn't a fit.

1202
00:43:38.265 --> 00:43:41.405
Um, but from that conversation, we started to get the sense

1203
00:43:41.405 --> 00:43:43.085
that we really needed to muscle up

1204
00:43:43.345 --> 00:43:45.365
to compete in this new landscape.

1205
00:43:45.755 --> 00:43:48.125
Yeah. Right. The bands were getting paid more money.

1206
00:43:48.125 --> 00:43:50.125
Tickets were starting to be dynamically priced.

1207
00:43:50.665 --> 00:43:53.045
You know, if you lost your ass, you're outta business.

1208
00:43:53.425 --> 00:43:55.285
And we needed a financial backstop

1209
00:43:55.345 --> 00:43:56.725
and a partner that could help us grow.

1210
00:43:57.065 --> 00:43:59.685
So a EG reached out, didn't really didn't make sense.

1211
00:44:00.385 --> 00:44:02.965
Um, so we started talking to Live Nation

1212
00:44:03.305 --> 00:44:04.565
and to Madison Square Garden.

1213
00:44:05.785 --> 00:44:10.085
And, uh, we talked to the kind of executive level, uh,

1214
00:44:11.255 --> 00:44:12.405
folks at those companies

1215
00:44:12.705 --> 00:44:15.765
and it was very clear who was more our speed.

1216
00:44:15.785 --> 00:44:18.005
And those were the, the folks at Live Nation. Yeah.

1217
00:44:18.005 --> 00:44:21.445
Just pragmatic leadership. Um, really smart.

1218
00:44:22.065 --> 00:44:23.925
Uh, it was clear they were gonna let us operate

1219
00:44:23.925 --> 00:44:25.245
the business as we have been.

1220
00:44:25.945 --> 00:44:27.965
And, you know, we can continue to do our thing

1221
00:44:27.985 --> 00:44:29.485
and be as independent as possible,

1222
00:44:29.505 --> 00:44:31.205
but be a part of a bigger team team.

1223
00:44:31.205 --> 00:44:33.405
So we did a joint venture with them, um,

1224
00:44:33.905 --> 00:44:35.525
and we had this financial backstop,

1225
00:44:35.585 --> 00:44:37.325
so we said, f**k yeah, great.

1226
00:44:37.585 --> 00:44:40.085
We have a bank. Let's do more festivals.

1227
00:44:41.035 --> 00:44:42.645
Here we go. Here we go.

1228
00:44:43.665 --> 00:44:48.485
So, uh, a EG had launched his Panorama Festival in July

1229
00:44:48.865 --> 00:44:50.925
of 2016, I wanna say.

1230
00:44:51.225 --> 00:44:52.365
And that was the one that they,

1231
00:44:52.475 --> 00:44:54.685
they ended up not getting the park that they said they had.

1232
00:44:54.685 --> 00:44:55.965
They had to do it with our Randall's Island.

1233
00:44:56.625 --> 00:44:58.485
Um, but, you know, we had Gov Ball,

1234
00:44:58.485 --> 00:45:01.325
which then was on Randall's Island, uh, in early June.

1235
00:45:01.425 --> 00:45:04.005
You had Panorama in, you know, end of July.

1236
00:45:04.785 --> 00:45:06.965
Um, and we, we thought

1237
00:45:06.965 --> 00:45:08.885
that maybe another festival could work in

1238
00:45:08.885 --> 00:45:10.005
New York City in the fall.

1239
00:45:10.485 --> 00:45:13.085
Hmm. For two reasons. Number one, most

1240
00:45:13.085 --> 00:45:17.645
of the time bands will play in, um, they'll play

1241
00:45:18.705 --> 00:45:20.965
in the city in the spring and then come back in the fall.

1242
00:45:21.545 --> 00:45:22.725
Or they won't play in the city.

1243
00:45:22.725 --> 00:45:24.565
They'll do Europe, or they'll do the South

1244
00:45:24.985 --> 00:45:26.805
and then they'll come play the city in the fall.

1245
00:45:26.805 --> 00:45:28.205
So we knew there was gonna be a big crop

1246
00:45:28.205 --> 00:45:29.405
of bands playing in the fall.

1247
00:45:29.555 --> 00:45:31.005
Yeah. Great bands to choose from.

1248
00:45:31.265 --> 00:45:33.485
And there were no festivals in the fall in New York City.

1249
00:45:33.905 --> 00:45:36.125
Um, doing one in New York could, you know,

1250
00:45:36.205 --> 00:45:39.605
a band could route from a New York festival in September all

1251
00:45:39.605 --> 00:45:43.205
the way down to ACL, um, in Austin, Texas.

1252
00:45:43.455 --> 00:45:45.805
Right. You could play Music Midtown in between go to Austin.

1253
00:45:45.905 --> 00:45:48.125
So we thought, you know, we could get the bands,

1254
00:45:48.225 --> 00:45:50.365
we know New York's a proven Market Gov Ball works.

1255
00:45:50.635 --> 00:45:52.765
It's getting competitive. Let's, let's do it.

1256
00:45:53.585 --> 00:45:57.565
So we put together this festival called The Meadows Okay.

1257
00:45:57.705 --> 00:46:01.045
And came out in year one with Kanye West Chance the Rapper,

1258
00:46:02.105 --> 00:46:04.005
um, the weekend.

1259
00:46:04.675 --> 00:46:06.885
Geez. Uh, this great lineup,

1260
00:46:06.885 --> 00:46:08.565
this really fantastic lineup.

1261
00:46:09.305 --> 00:46:12.285
Um, sales were okay. Sales were

1262
00:46:12.285 --> 00:46:13.365
Okay. What's okay to you?

1263
00:46:14.305 --> 00:46:16.485
Um, the Kanye and Chance the Rapper Day was great.

1264
00:46:16.485 --> 00:46:20.405
That show sold out 40,000. Cool. The weekend day was slower.

1265
00:46:20.625 --> 00:46:21.925
It was in the low twenties.

1266
00:46:22.905 --> 00:46:24.085
And about two weeks

1267
00:46:24.085 --> 00:46:26.325
before the show, uh, we get a call

1268
00:46:26.325 --> 00:46:27.685
that the weekend's pulling off.

1269
00:46:28.105 --> 00:46:30.365
Oh. Because he's playing, um,

1270
00:46:32.035 --> 00:46:34.525
he's playing SNL that night. That

1271
00:46:34.985 --> 00:46:36.285
That's right there. You can't do both.

1272
00:46:37.235 --> 00:46:39.245
Exactly. Well, apparently you can't do both.

1273
00:46:39.465 --> 00:46:41.525
Uh, because once you do the dress rehearsal,

1274
00:46:41.545 --> 00:46:43.325
you can't leave the building. Oh,

1275
00:46:43.465 --> 00:46:44.465
Wow. This is

1276
00:46:44.465 --> 00:46:45.365
live taping And like,

1277
00:46:45.365 --> 00:46:46.405
don't you have to work all week?

1278
00:46:46.405 --> 00:46:48.205
Yeah. Isn't it like they're all, they're there all week

1279
00:46:48.305 --> 00:46:49.725
to kinda like, prepare for that

1280
00:46:50.275 --> 00:46:51.275
Look. We asked all those

1281
00:46:51.275 --> 00:46:51.645
questions.

1282
00:46:51.665 --> 00:46:53.965
The vibe that we got was like, listen, the Weekend's doing

1283
00:46:54.645 --> 00:46:56.325
SNL, he's, he's not playing your festival anymore.

1284
00:46:56.545 --> 00:46:57.645
Wow. And we said, s**t.

1285
00:46:58.065 --> 00:47:00.005
And then we went to the agent said, who can we book?

1286
00:47:00.005 --> 00:47:03.205
They said J Cole. So we booked j Cole, I guess the weekend,

1287
00:47:03.205 --> 00:47:05.645
found out about this on social media, came back to us

1288
00:47:05.645 --> 00:47:07.125
and said he wanted to be back on and play.

1289
00:47:07.675 --> 00:47:08.805
Okay. Oh my God.

1290
00:47:08.905 --> 00:47:11.765
Now you're spending money on j Cole and the weekend. Right?

1291
00:47:11.765 --> 00:47:13.005
Exactly. Oh, no. Well,

1292
00:47:13.005 --> 00:47:14.005
We figured out how to do it. Right.

1293
00:47:14.005 --> 00:47:16.165
We were like, we were gonna be a winner for the fans.

1294
00:47:16.455 --> 00:47:17.965
Right. We booked, oh my God.

1295
00:47:18.235 --> 00:47:20.605
Amazing, amazing hip hop artist and Jay Cole.

1296
00:47:20.605 --> 00:47:22.685
We had the weekend. Right. Um,

1297
00:47:22.745 --> 00:47:24.045
And you got the Live Nation bank.

1298
00:47:24.355 --> 00:47:27.245
Yeah. And, and we had the financial ability to do that.

1299
00:47:27.555 --> 00:47:29.765
Yeah. Um, so we did it

1300
00:47:30.545 --> 00:47:31.845
and then a few days later the

1301
00:47:31.845 --> 00:47:32.885
weekend said, eh, it's too much.

1302
00:47:32.945 --> 00:47:34.085
Not gonna do it. Oh my

1303
00:47:34.105 --> 00:47:36.205
God. What the f**k?

1304
00:47:36.545 --> 00:47:39.845
Um, so he backed out and we had to kind of, um, you know,

1305
00:47:40.145 --> 00:47:42.845
manage that situation, which was, which was not easy.

1306
00:47:43.305 --> 00:47:45.325
Um, but it ended up being How'd you approach that?

1307
00:47:48.275 --> 00:47:51.975
At the end of the day, we are in the artist's business.

1308
00:47:52.645 --> 00:47:53.695
Yeah. Right.

1309
00:47:53.955 --> 00:47:56.935
And if the artist, we're gonna do whatever the artist wants

1310
00:47:56.935 --> 00:47:58.175
to do, you know,

1311
00:47:58.275 --> 00:48:00.335
so whether we like it or not, we have no choice.

1312
00:48:00.535 --> 00:48:01.775
'cause we wanna keep working with artists

1313
00:48:01.775 --> 00:48:02.735
that are putting on great

1314
00:48:02.735 --> 00:48:03.815
concerts and putting out great music.

1315
00:48:04.045 --> 00:48:07.455
Yeah. And if they have to bail on a show

1316
00:48:07.485 --> 00:48:10.975
because of a family issue, a personal issue,

1317
00:48:10.975 --> 00:48:14.095
emotional issue, or a conflict, like it stings,

1318
00:48:14.095 --> 00:48:15.735
we're gonna get angry, we're gonna get upset about it.

1319
00:48:15.755 --> 00:48:17.335
But like, it's what the artist wants to do.

1320
00:48:17.435 --> 00:48:19.655
We wanna keep working with the artist and as agents.

1321
00:48:19.655 --> 00:48:21.735
Artists. So you just roll with the punches. Yeah.

1322
00:48:22.125 --> 00:48:24.415
There's this, This like totem pole, right?

1323
00:48:24.635 --> 00:48:26.535
The artists are on the top. Right?

1324
00:48:26.765 --> 00:48:28.695
Then you have the managers. Yeah. Below that.

1325
00:48:29.045 --> 00:48:30.895
Then below that you have the agents. Yeah.

1326
00:48:30.915 --> 00:48:34.175
And at the very bottom you got the promoter. Yeah.

1327
00:48:34.675 --> 00:48:37.285
That's what, that's my question to you.

1328
00:48:37.285 --> 00:48:40.125
Like after getting f*****g your eyes gouged out

1329
00:48:40.125 --> 00:48:41.885
by all these f*****g people, how do you still

1330
00:48:41.955 --> 00:48:43.125
love the music industry?

1331
00:48:43.355 --> 00:48:44.355
Yeah.

1332
00:48:44.905 --> 00:48:48.445
Um, I'm a little bit jaded. Yeah. I will say.

1333
00:48:48.945 --> 00:48:53.045
But what makes me love the music industry is when you go

1334
00:48:53.145 --> 00:48:55.365
to a festival or a show

1335
00:48:56.185 --> 00:48:58.885
and you just, the f*****g band is killing it.

1336
00:48:59.115 --> 00:49:01.005
Yeah. And everybody is f*****g feeling it.

1337
00:49:01.065 --> 00:49:04.685
And you're like, this is why I do what I do. Yeah. Right.

1338
00:49:04.705 --> 00:49:06.845
Or you, you listen to a new record. Right.

1339
00:49:06.905 --> 00:49:08.485
And it's just, it's really hitting

1340
00:49:08.705 --> 00:49:10.365
and it's just giving you those chills

1341
00:49:10.365 --> 00:49:12.445
and you're like, f**k, this is so amazing.

1342
00:49:12.985 --> 00:49:15.845
That's what keeps me, that that's what keeps my heart

1343
00:49:15.845 --> 00:49:17.805
and soul in it through all the b******t.

1344
00:49:18.475 --> 00:49:21.165
Yeah. Well, I'm gonna f**k clap to that Tom. Justin.

1345
00:49:21.175 --> 00:49:23.165
Let's go baby. It's the music itself.

1346
00:49:23.905 --> 00:49:25.045
But wait, we didn't even get

1347
00:49:25.045 --> 00:49:26.405
to the part where I lost my shirt.

1348
00:49:26.835 --> 00:49:27.765
Well, I can't wait. Oh,

1349
00:49:27.765 --> 00:49:28.845
okay. Okay. Let's go. Yeah. Yeah. Good.

1350
00:49:28.845 --> 00:49:31.125
Alright. So we figure out Meadows year one.

1351
00:49:31.355 --> 00:49:33.885
Well, actually not really, because when Kanye played,

1352
00:49:34.585 --> 00:49:35.885
so the weekend was supposed to be on Saturday,

1353
00:49:36.185 --> 00:49:37.565
he bails for SNLJ.

1354
00:49:37.565 --> 00:49:38.845
Cole fills in, has a great set.

1355
00:49:39.105 --> 00:49:41.645
Sunday was the sold out day Chance the rapper

1356
00:49:41.825 --> 00:49:43.045
on his, you know, rise.

1357
00:49:43.185 --> 00:49:47.245
Mm-hmm. Uh, followed by Kanye West at his peak. Right.

1358
00:49:47.555 --> 00:49:49.405
Certainly not the, the current Kanye. I

1359
00:49:49.405 --> 00:49:50.405
Don't think he's at his peak anymore. Yeah.

1360
00:49:50.405 --> 00:49:51.845
Oh, maybe so.

1361
00:49:51.945 --> 00:49:54.725
Uh, he's on stage. He's on stage performing.

1362
00:49:55.105 --> 00:49:56.845
Um, we're about halfway through his set

1363
00:49:57.265 --> 00:50:00.405
and he stops the show runs off the stage

1364
00:50:00.995 --> 00:50:03.445
because his wife had been bound

1365
00:50:03.445 --> 00:50:06.165
and gagged in Paris during that robbery. Oh yes.

1366
00:50:06.665 --> 00:50:09.845
Oh my God. This is the same week. Wow. Dude.

1367
00:50:09.915 --> 00:50:12.085
Yeah. He's like, I gotta go Family emergency.

1368
00:50:12.085 --> 00:50:13.485
And he runs off the stage.

1369
00:50:14.105 --> 00:50:15.925
So we have 40,000 people in his venue.

1370
00:50:16.075 --> 00:50:19.125
Everybody's like, what the f**k is happening? Right.

1371
00:50:19.125 --> 00:50:21.645
They're so excited. 'cause Kanye put on this amazing

1372
00:50:21.855 --> 00:50:22.965
first half of the show.

1373
00:50:22.985 --> 00:50:26.805
Mm-hmm. Um, so I'm sprinting back to my trailer.

1374
00:50:27.385 --> 00:50:30.725
I'm getting with my crisis PR team, my social media team.

1375
00:50:31.225 --> 00:50:33.805
I'm on the phone with managers, with everybody

1376
00:50:34.425 --> 00:50:35.725
trying to figure out what's happening.

1377
00:50:36.105 --> 00:50:38.485
And, you know, as more time had elapsed, we started

1378
00:50:38.485 --> 00:50:39.765
to realize, you know,

1379
00:50:39.835 --> 00:50:41.845
that Kim Kardashian had been held at gunpoint.

1380
00:50:41.985 --> 00:50:43.125
Mm-hmm. All of these things.

1381
00:50:43.355 --> 00:50:46.245
Meanwhile, my social media team is saying, Hey Tom,

1382
00:50:46.245 --> 00:50:48.285
everybody thinks that, you know, we canceled the show.

1383
00:50:48.285 --> 00:50:49.885
They want their money back. Like,

1384
00:50:49.885 --> 00:50:50.965
uh, what do we say to these people?

1385
00:50:50.995 --> 00:50:52.645
What do we do? Yada, yada.

1386
00:50:52.645 --> 00:50:57.365
Because Kanye played 61% of his set time. So

1387
00:50:57.775 --> 00:50:59.845
61% Does that mean he still gets paid?

1388
00:51:00.305 --> 00:51:02.045
He got paid. F**k.

1389
00:51:02.305 --> 00:51:05.245
So what's the percentage before you can't pay him?

1390
00:51:06.645 --> 00:51:09.105
I'd like to say 50%. Yeah. Yeah. Okay, cool.

1391
00:51:09.485 --> 00:51:10.865
Not that that's in contract or anything,

1392
00:51:10.865 --> 00:51:12.705
but that's just, you know, that seems reasonable.

1393
00:51:12.705 --> 00:51:14.345
Seems reasonable. Yeah. Fair as s**t.

1394
00:51:14.485 --> 00:51:16.105
Um, so, you know, I'm trying

1395
00:51:16.105 --> 00:51:17.145
to figure out what to do to the fans.

1396
00:51:17.345 --> 00:51:18.345
'cause fans are p****d. They want their money back,

1397
00:51:18.345 --> 00:51:20.145
they think it's our fault, or they think it's just Kanye

1398
00:51:20.145 --> 00:51:22.305
being Kanye, so we should give them their money back.

1399
00:51:22.355 --> 00:51:24.425
Right? Mm-hmm. But as the, the news starts

1400
00:51:24.425 --> 00:51:27.705
to become more well known, we everybody starts

1401
00:51:27.705 --> 00:51:28.745
to be a little bit understanding

1402
00:51:28.775 --> 00:51:30.945
that it wasn't our fault Meadows Festival.

1403
00:51:30.975 --> 00:51:33.225
This is a terrible situation that happened

1404
00:51:33.885 --> 00:51:35.585
and, um, you know, it's okay.

1405
00:51:35.795 --> 00:51:38.465
Right. So, you know, Kanye goes to Paris,

1406
00:51:39.245 --> 00:51:43.145
we load out the site, we have this really unique year one,

1407
00:51:43.685 --> 00:51:45.025
and we start to talk to agents

1408
00:51:45.025 --> 00:51:46.145
and managers about bands

1409
00:51:46.145 --> 00:51:47.305
that are available for the next year.

1410
00:51:48.485 --> 00:51:50.865
So, you know, we get more

1411
00:51:50.865 --> 00:51:55.185
and more, um, uh, feedback from the agents and managers

1412
00:51:55.185 --> 00:51:56.745
and we're like, f**k, next year's crop

1413
00:51:56.745 --> 00:51:58.545
of artists in September is sick.

1414
00:51:58.975 --> 00:52:00.865
Yeah. You have the gorillas that are available.

1415
00:52:01.165 --> 00:52:02.865
You have the chili peppers that are available.

1416
00:52:03.725 --> 00:52:08.625
Um, you have Nas, you have Lizzo, um, you know,

1417
00:52:08.625 --> 00:52:11.665
you have this, uh, you have Jay-Z Yeah.

1418
00:52:11.905 --> 00:52:14.265
Hometown, Jay-Z. Oh my God. Massive.

1419
00:52:14.365 --> 00:52:15.985
So we're like, f**k yeah, right there.

1420
00:52:15.985 --> 00:52:18.105
This is one good way to come back from a Right.

1421
00:52:18.125 --> 00:52:19.305
You know, rocky year.

1422
00:52:20.005 --> 00:52:22.705
Um, so we booked this amazing lineup to this day,

1423
00:52:22.705 --> 00:52:24.185
I think one of the best lineups we've ever booked.

1424
00:52:25.445 --> 00:52:29.785
Put this thing on sale and it was a complete disaster. Oh

1425
00:52:29.935 --> 00:52:32.305
F**k Disaster. How with that lineup,

1426
00:52:32.325 --> 00:52:33.425
How, yeah. It seems impossible.

1427
00:52:33.725 --> 00:52:35.785
I'm still asking. Oh wow. Okay.

1428
00:52:36.325 --> 00:52:38.505
I'm, I still don't understand. There was no

1429
00:52:38.505 --> 00:52:39.825
Cause and effect that was apparent.

1430
00:52:39.845 --> 00:52:42.185
Huh? I mean, I could tell you maybe it was the venue

1431
00:52:42.545 --> 00:52:44.185
'cause it was in the city field parking lot.

1432
00:52:44.365 --> 00:52:46.945
Oh. Jay Z fans are older. They don't wanna go to that venue.

1433
00:52:47.085 --> 00:52:48.225
But like, I'm kind of,

1434
00:52:48.225 --> 00:52:49.905
of the belief if the talent lineup is good

1435
00:52:49.905 --> 00:52:51.105
enough, people will come.

1436
00:52:51.295 --> 00:52:52.305
It's like the field of dreams.

1437
00:52:52.305 --> 00:52:54.345
If you book them, they'll come. Yeah. Yeah. I love that.

1438
00:52:55.285 --> 00:52:58.865
Um, so, you know, maybe it was the venue,

1439
00:52:58.995 --> 00:53:01.785
maybe it was the bad Juju from year one and word of mouth.

1440
00:53:02.115 --> 00:53:05.185
Maybe gorillas, Jay-Z, red Chili Pepper fans,

1441
00:53:05.185 --> 00:53:06.465
maybe they want a proper bathroom.

1442
00:53:06.795 --> 00:53:08.945
Right. Maybe they don't wanna be at a festival. Right.

1443
00:53:08.945 --> 00:53:11.225
And at that time that I started to realize

1444
00:53:11.225 --> 00:53:14.025
that there was a shift in festivals where it started

1445
00:53:14.045 --> 00:53:15.065
to get real young.

1446
00:53:15.935 --> 00:53:18.315
Oh yeah. Mm-hmm. It used to be like older twenties

1447
00:53:18.695 --> 00:53:21.475
to mid thirties or mid twenties to like older thirties.

1448
00:53:22.175 --> 00:53:24.755
And then around 2017 it started

1449
00:53:24.755 --> 00:53:26.965
to get real young when kids started to realize

1450
00:53:26.965 --> 00:53:29.045
that Coachella was the f*****g coolest thing on the planet.

1451
00:53:29.195 --> 00:53:31.685
Yeah. But they couldn't convince their parents to fly them

1452
00:53:31.685 --> 00:53:32.885
to Indio, California.

1453
00:53:34.275 --> 00:53:36.725
I'll just go to my local festival here in New York City.

1454
00:53:36.775 --> 00:53:39.525
Right. And that's when Gov Ball started to see this influx

1455
00:53:39.525 --> 00:53:41.565
of super young people.

1456
00:53:42.065 --> 00:53:45.365
And we started to see it in our survey results that like,

1457
00:53:45.365 --> 00:53:47.605
people were p****d that these young kids were coming

1458
00:53:47.865 --> 00:53:49.005
and getting super drunk.

1459
00:53:49.435 --> 00:53:51.405
They were just acting a fool. Right.

1460
00:53:51.465 --> 00:53:54.325
And negatively impacting, um, you know,

1461
00:53:54.325 --> 00:53:56.925
music lovers experience at, at the festivals.

1462
00:53:56.925 --> 00:53:58.605
Mm-hmm. And I think that, you know, maybe

1463
00:53:58.605 --> 00:54:01.125
what the Meadows maybe, you know, this older fans were like,

1464
00:54:01.225 --> 00:54:03.205
eh, Jay-Z will play New York again.

1465
00:54:03.205 --> 00:54:04.765
The chili peppers are around every couple years.

1466
00:54:04.955 --> 00:54:06.325
I'll wait to see them at the Garden

1467
00:54:06.385 --> 00:54:08.645
or the Barclay Center as opposed to go to a festival

1468
00:54:08.775 --> 00:54:10.845
where maybe a kid might throw up on my sneaker.

1469
00:54:11.205 --> 00:54:13.445
Oh yeah, yeah. Right. And it's 95 degrees Max.

1470
00:54:13.445 --> 00:54:15.165
Makes sense. Yeah. Yeah, yeah. So when you saw that,

1471
00:54:15.465 --> 00:54:17.285
you're like, s**t, we gotta book younger bands.

1472
00:54:18.185 --> 00:54:21.715
Well, when I saw the ticket sales in day one, I was like,

1473
00:54:21.715 --> 00:54:23.395
f**k, how the f**k are we gonna get outta this one?

1474
00:54:23.525 --> 00:54:27.635
Right. Um, and you know, we talked with, uh, you know,

1475
00:54:27.635 --> 00:54:30.275
the team and we just, we played the show, tried

1476
00:54:30.275 --> 00:54:31.675
to cut expenses as much as possible

1477
00:54:32.095 --> 00:54:34.315
and, you know, just took that one on the chin. What

1478
00:54:34.315 --> 00:54:35.595
Did Live Nations say when they're like,

1479
00:54:35.595 --> 00:54:37.435
they probably were like, this is confusing.

1480
00:54:37.615 --> 00:54:39.875
How is this slam slam dunk? Yeah. This is a slam dunk.

1481
00:54:39.875 --> 00:54:44.395
Everybody, everybody was confused. Um, but you know what?

1482
00:54:44.735 --> 00:54:47.075
You, you take the loss and you move on. Right.

1483
00:54:47.075 --> 00:54:48.435
Nothing. Take the l Yeah.

1484
00:54:48.505 --> 00:54:50.755
Take the l and you and you keep going. It's

1485
00:54:50.755 --> 00:54:52.115
Kinda like the New York Knicks sometimes.

1486
00:54:52.115 --> 00:54:53.155
Yeah. The the l

1487
00:54:53.335 --> 00:54:54.335
You're speaking my language.

1488
00:54:54.475 --> 00:54:56.515
'cause I'm Knicks fan. Yeah. I'm back.

1489
00:54:56.675 --> 00:54:58.315
A lot of Ls my entire life. Yeah,

1490
00:54:58.385 --> 00:54:59.715
Dude, I'm a Laker fan.

1491
00:54:59.715 --> 00:55:01.475
We're, we're getting our asses stomped. Right.

1492
00:55:01.595 --> 00:55:03.675
I like all Cleveland teams. So I think I win this.

1493
00:55:03.745 --> 00:55:05.715
Yeah, that's true. That's true. Um,

1494
00:55:05.715 --> 00:55:06.475
Well, I think this year

1495
00:55:06.475 --> 00:55:07.915
you'll, you'll definitely win this. Yeah.

1496
00:55:08.175 --> 00:55:10.835
So my question is too, like when you get,

1497
00:55:10.835 --> 00:55:13.995
when you book these bigger bands, how many

1498
00:55:13.995 --> 00:55:15.755
of these agents saying, if you want this guy,

1499
00:55:15.755 --> 00:55:19.075
you're gonna need to take three of our smaller lineups too?

1500
00:55:19.655 --> 00:55:20.875
It happens a lot. Yeah.

1501
00:55:21.055 --> 00:55:22.875
Oh, okay. Is it mostly part of the deals?

1502
00:55:23.785 --> 00:55:25.355
It's not. It's not.

1503
00:55:25.755 --> 00:55:27.795
I think most of it is, you know, if you're dealing

1504
00:55:27.825 --> 00:55:29.635
with a agent for a headliner

1505
00:55:29.655 --> 00:55:31.955
or a sub headliner, um, you know, they're working

1506
00:55:31.955 --> 00:55:33.755
with an incredible artist that you want on your bill.

1507
00:55:33.885 --> 00:55:36.275
Right. Yeah. That agent certainly has, um,

1508
00:55:36.335 --> 00:55:39.355
is certainly smart has his finger on the pulse of,

1509
00:55:39.855 --> 00:55:40.955
of artists in general.

1510
00:55:41.295 --> 00:55:43.235
So when they're saying, I have these younger bands

1511
00:55:43.235 --> 00:55:45.435
that you should put on your show, you know, maybe

1512
00:55:45.435 --> 00:55:47.475
that could be the next headliner years down the road.

1513
00:55:47.685 --> 00:55:50.555
Right. So a level of trust that you have to a degree,

1514
00:55:50.585 --> 00:55:52.875
like we've had bands that have played, you know,

1515
00:55:52.875 --> 00:55:54.915
first up on the main stage at noon

1516
00:55:55.065 --> 00:55:56.955
that are now selling out two nights of the garden.

1517
00:55:57.205 --> 00:55:59.915
Right. Right. And that started, the reason why they got

1518
00:55:59.915 --> 00:56:01.075
that slot at 12 noon was

1519
00:56:01.075 --> 00:56:02.475
because it was an agent saying, Hey,

1520
00:56:02.475 --> 00:56:05.235
can you please book my younger band since you're also

1521
00:56:05.235 --> 00:56:06.755
booking the penultimate band? Right,

1522
00:56:06.755 --> 00:56:07.355
Right. Totally.

1523
00:56:07.775 --> 00:56:09.195
And we also listen to all the music, right.

1524
00:56:09.215 --> 00:56:11.435
Any submissions that come in where we're on Spotify,

1525
00:56:11.525 --> 00:56:12.595
we're listening to what we're going

1526
00:56:12.595 --> 00:56:13.755
to see them when they're in town next.

1527
00:56:13.755 --> 00:56:15.915
And we're, uh, we're a part of that curation.

1528
00:56:16.815 --> 00:56:18.635
Um, but, you know, we're all friends and,

1529
00:56:18.635 --> 00:56:20.275
and music lovers at the end of the day. So

1530
00:56:21.255 --> 00:56:23.765
Who, which agent is the hardest to deal with?

1531
00:56:25.395 --> 00:56:27.045
Well, again, I'm not a talent buyer, so I,

1532
00:56:27.205 --> 00:56:28.765
I thankfully cannot answer that question.

1533
00:56:28.815 --> 00:56:30.485
Which manager's, hardest manager deal

1534
00:56:30.485 --> 00:56:33.085
with which manager's easiest to deal with? Might be the,

1535
00:56:33.645 --> 00:56:35.285
Listen guys, I just deal with New York City

1536
00:56:35.385 --> 00:56:36.965
and the production and site. Okay.

1537
00:56:37.505 --> 00:56:38.765
So, okay. Then that's,

1538
00:56:39.285 --> 00:56:40.685
I will say this, all of the agents

1539
00:56:41.505 --> 00:56:44.325
and managers that are super tough, you know,

1540
00:56:44.395 --> 00:56:47.725
like Marsha Lasik, she's a tough agent.

1541
00:56:47.755 --> 00:56:50.005
Yeah, right. Incredibly intimidating.

1542
00:56:50.385 --> 00:56:53.045
But I love her to death and she's so smart

1543
00:56:53.585 --> 00:56:56.685
and, you know, she's dedicated to protecting her artists.

1544
00:56:57.505 --> 00:56:59.365
And is she a little crazy? Sure.

1545
00:56:59.665 --> 00:57:01.365
But like any executive

1546
00:57:01.365 --> 00:57:03.725
or any high power person is gonna be

1547
00:57:03.805 --> 00:57:05.965
a f*****g little bit crazy. I'm convinced.

1548
00:57:06.635 --> 00:57:07.845
What? So yeah, you have to be,

1549
00:57:07.845 --> 00:57:09.725
what's your take on a New York agent, um,

1550
00:57:09.935 --> 00:57:11.365
named John Bonjovi?

1551
00:57:12.925 --> 00:57:14.115
We've booked some of his bands.

1552
00:57:14.115 --> 00:57:15.515
Only Good things. I think he's got one on

1553
00:57:15.515 --> 00:57:16.515
There this year. He's playing

1554
00:57:16.515 --> 00:57:17.435
get, yeah. Yeah.

1555
00:57:18.055 --> 00:57:20.035
You have K bin Do you have kung bin on it? I thought you

1556
00:57:20.035 --> 00:57:21.035
Did. Royal Lotus Wet have Kung Band,

1557
00:57:21.035 --> 00:57:21.075

1558
00:57:21.075 --> 00:57:22.995
but I, I love them to death. So Wonder Day. Oh,

1559
00:57:22.995 --> 00:57:24.195
Royal Lotus. You have Royal Lotus.

1560
00:57:24.255 --> 00:57:25.315
We do have Royal Lotus. Yeah.

1561
00:57:25.545 --> 00:57:27.355
That, that's a great band, man. I mean,

1562
00:57:27.555 --> 00:57:28.555
I love Royal Lotus. I saw them

1563
00:57:28.555 --> 00:57:29.555
when they played at, um,

1564
00:57:30.035 --> 00:57:31.555
I guess racket is what it's called now.

1565
00:57:31.665 --> 00:57:33.835
Yeah. Um, but I've been up on them for a minute.

1566
00:57:33.835 --> 00:57:35.275
They're, they're a great band. Great.

1567
00:57:35.655 --> 00:57:37.635
Oh yeah, man. Tom, this has been

1568
00:57:37.655 --> 00:57:39.315
so awesome to talk to you.

1569
00:57:39.315 --> 00:57:40.755
I've learned a lot. Um, I've learned a lot.

1570
00:57:40.875 --> 00:57:42.515
I wanna know, I got a couple more questions.

1571
00:57:43.015 --> 00:57:44.795
How hard is it to deal with the f*****g city?

1572
00:57:45.215 --> 00:57:46.395
That's what I was wondering too.

1573
00:57:47.205 --> 00:57:49.015
It's really f*****g hard, guys. Yeah,

1574
00:57:49.375 --> 00:57:50.695
I f*****g bet. Dude. Taxes.

1575
00:57:50.915 --> 00:57:53.905
It really are. I will say there are three people in the

1576
00:57:53.905 --> 00:57:58.025
mayor's office who I would work with often who resigned

1577
00:57:58.095 --> 00:57:59.625
because they were indicted.

1578
00:58:00.365 --> 00:58:03.585
Oh my God. Holy s**t. Yeah, dude. Right?

1579
00:58:03.775 --> 00:58:06.585
Yeah. Um, you have, um,

1580
00:58:08.185 --> 00:58:09.825
turnover all the time in positions.

1581
00:58:09.825 --> 00:58:12.945
Mm-hmm. And you have new mayor mayoral administrations.

1582
00:58:13.165 --> 00:58:15.745
You know, there's a lot of politics between the agencies,

1583
00:58:15.745 --> 00:58:17.785
between the parks department and the mayor's office

1584
00:58:17.925 --> 00:58:19.905
and the fire department and the police department.

1585
00:58:20.525 --> 00:58:23.865
And things just move really, really slowly. Yeah. Right.

1586
00:58:23.965 --> 00:58:25.625
Um, it's really unfortunate

1587
00:58:25.625 --> 00:58:29.465
because, you know, for Gov Ball we risk $25 million a year.

1588
00:58:30.275 --> 00:58:32.705
We're, we're pumping a hundred million dollars in economic

1589
00:58:33.305 --> 00:58:35.625
activity into the economy annually.

1590
00:58:36.195 --> 00:58:38.545
Right. And I gotta fight tooth

1591
00:58:38.565 --> 00:58:41.905
and nail just to get my dates for the following year. Damn.

1592
00:58:42.135 --> 00:58:44.185
What? And it's such a success for the city,

1593
00:58:44.365 --> 00:58:46.225
and it's been going for over 10 years. So it's

1594
00:58:46.225 --> 00:58:48.345
Like, you know, it's like a, it's, it's like a supply

1595
00:58:48.345 --> 00:58:50.065
and demanding everybody wants to be in New York,

1596
00:58:50.065 --> 00:58:52.265
so the city kind of thinks that, you know,

1597
00:58:52.265 --> 00:58:53.385
it's okay to act this way.

1598
00:58:53.965 --> 00:58:57.185
Um, I really wish that they, they took a more holistic view,

1599
00:58:57.965 --> 00:58:59.905
uh, you know, for economic reasons,

1600
00:58:59.925 --> 00:59:01.145
but also just cultural reasons.

1601
00:59:01.625 --> 00:59:04.185
Hmm. Right. Like, we, we bring musicians and artists

1602
00:59:04.285 --> 00:59:06.265
and fans from all over the world to New York City

1603
00:59:06.325 --> 00:59:08.465
to spend money, enjoy the city, um,

1604
00:59:08.805 --> 00:59:10.105
you know, live that experience.

1605
00:59:10.685 --> 00:59:12.025
And, you know, it should be easy.

1606
00:59:12.025 --> 00:59:13.305
It should be a true partnership.

1607
00:59:13.325 --> 00:59:14.945
And I, I do think it is a partnership.

1608
00:59:15.455 --> 00:59:18.545
It's just, um, I wish it was easier.

1609
00:59:19.025 --> 00:59:22.605
I wish after 15 years it was just a, just a

1610
00:59:22.605 --> 00:59:23.605
Little Bit Easier.

1611
00:59:23.605 --> 00:59:24.485
Yeah. You would think you'd,

1612
00:59:24.485 --> 00:59:25.805
you know, give them my number.

1613
00:59:25.985 --> 00:59:29.125
Tom, I'll fight for you. You, I have no skin in the game.

1614
00:59:29.185 --> 00:59:30.485
I'm rooting for you, Tom. I'll,

1615
00:59:30.515 --> 00:59:31.605
I'll f*****g yell at these guys.

1616
00:59:31.605 --> 00:59:32.725
Okay. Yeah. Put 'em on the podcast.

1617
00:59:33.445 --> 00:59:34.445
I, I appreciate that. I,

1618
00:59:34.485 --> 00:59:36.285
I need all the help I can get sometimes get Mayor or Eric,

1619
00:59:36.285 --> 00:59:37.285
Adam on here. People

1620
00:59:37.285 --> 00:59:39.245
don't realize how important music festivals

1621
00:59:39.245 --> 00:59:40.325
are to, for the grow.

1622
00:59:40.485 --> 00:59:43.125
I mean, I grew up watching music festivals Same.

1623
00:59:43.225 --> 00:59:44.965
And that grew my childhood.

1624
00:59:45.315 --> 00:59:48.205
Like there, people don't realize how important the,

1625
00:59:48.205 --> 00:59:50.045
these big fest, like Warp Tour Van's.

1626
00:59:50.045 --> 00:59:51.485
Warp Tour was my festival. Yeah.

1627
00:59:51.645 --> 00:59:52.965
I mean, you know. Me too. Me too.

1628
00:59:53.245 --> 00:59:55.245
I was a pop punk kid and I worked at Drive Through

1629
00:59:55.245 --> 00:59:56.605
Records and I was, you know what?

1630
00:59:57.145 --> 00:59:58.285
You worked at Drive Through?

1631
00:59:58.315 --> 01:00:00.325
Yeah. I worked at Drive Through with Richard Rains. Wow.

1632
01:00:00.345 --> 01:00:02.925
And, uh, I was booking Hello, goodbye.

1633
01:00:03.305 --> 01:00:05.365
And, you know, I did some something corporate shows

1634
01:00:05.505 --> 01:00:06.925
and I did that whole thing

1635
01:00:06.925 --> 01:00:09.165
and I worked for Capital for Carist did for a bit

1636
01:00:09.165 --> 01:00:10.325
before I was a musician as well.

1637
01:00:11.005 --> 01:00:12.685
I used to hand out flyers for Epitaph

1638
01:00:12.685 --> 01:00:15.245
and, um, fuel By Ramen. Dude, I

1639
01:00:15.245 --> 01:00:16.245
Worked for Fuel by Ramen.

1640
01:00:16.405 --> 01:00:19.205
I worked, I did, uh, gym cla I, I was marketing

1641
01:00:19.205 --> 01:00:20.565
for gym Class Heroes in Paramore.

1642
01:00:20.955 --> 01:00:23.165
Nice. Damn. Oh, you're a pop, you're a pop punk kid.

1643
01:00:23.635 --> 01:00:26.165
Yeah. So I grew up in the city going to, uh, this venue,

1644
01:00:26.585 --> 01:00:28.765
um, called Coney Island High, which is on St.

1645
01:00:28.765 --> 01:00:30.525
Mark's place. Wow. And that's where like,

1646
01:00:30.545 --> 01:00:32.245
and the wetland, so you know, oh,

1647
01:00:32.245 --> 01:00:34.085
that makes milestones Less.

1648
01:00:34.085 --> 01:00:35.965
And Jake, no Effects. Like, that was my,

1649
01:00:36.765 --> 01:00:39.805
I guess like third wave ska and like nineties punk.

1650
01:00:39.805 --> 01:00:40.885
That was my jam. Hold on.

1651
01:00:40.955 --> 01:00:44.245
Shapiro was booking ska at the Wetlands. Oh yeah.

1652
01:00:44.465 --> 01:00:45.725
Oh Yeah, dude, that's my,

1653
01:00:46.005 --> 01:00:47.125
I used to have this thing every, um,

1654
01:00:47.235 --> 01:00:50.085
like once a once a month on Sundays. Ska Wars.

1655
01:00:50.225 --> 01:00:53.685
Yep. Dude, that's my, that's my, like, one

1656
01:00:53.805 --> 01:00:54.925
of my heroes is a promoter.

1657
01:00:54.925 --> 01:00:56.125
Like he's, I think he,

1658
01:00:56.185 --> 01:00:57.965
how he develops bands and how he cares.

1659
01:00:57.995 --> 01:01:00.405
Yeah. I could tell you care too. So he's

1660
01:01:00.405 --> 01:01:02.125
Beautiful mind. He's, he's a great guy.

1661
01:01:02.395 --> 01:01:05.085
Yeah. Um, Tom, thanks so much for your time, man.

1662
01:01:05.085 --> 01:01:07.285
I've learned a lot about bigger festivals

1663
01:01:07.345 --> 01:01:09.605
and don't let those f*****g city guys give you any s**t.

1664
01:01:09.605 --> 01:01:11.445
Okay. Yeah. You I'll, I'll talk to him.

1665
01:01:11.515 --> 01:01:13.365
I'll talk to him for you. Tom. Hey Greg.

1666
01:01:13.385 --> 01:01:15.085
Adam's phone number. Yeah, let's go.

1667
01:01:15.665 --> 01:01:18.485
Um, my last question, um, when it's all said

1668
01:01:18.485 --> 01:01:20.405
and done, you know, you've been doing this a long time

1669
01:01:20.705 --> 01:01:21.845
and I hope you keep doing it

1670
01:01:21.845 --> 01:01:24.165
because it's important for the sake of music.

1671
01:01:25.005 --> 01:01:26.485
Actually, I have two questions. Sorry.

1672
01:01:27.345 --> 01:01:28.725
If your son

1673
01:01:28.825 --> 01:01:32.005
or daughter wanna get into this music industry,

1674
01:01:32.395 --> 01:01:34.725
what advice would you give them at 26 years old

1675
01:01:34.725 --> 01:01:35.765
when you were first starting?

1676
01:01:37.105 --> 01:01:40.325
So, I think what I would tell them is,

1677
01:01:40.785 --> 01:01:42.365
I'd tell them something before they were 26.

1678
01:01:42.505 --> 01:01:44.285
I'd tell them something going into college at first.

1679
01:01:44.345 --> 01:01:47.045
I'd say go to a college in a, go a city

1680
01:01:48.335 --> 01:01:50.565
where you could get opportunities outside of college.

1681
01:01:51.025 --> 01:01:52.805
And when you're in college, get an internship.

1682
01:01:53.505 --> 01:01:55.885
Get many internships so that you can see

1683
01:01:55.885 --> 01:01:58.765
what it's like at various companies, especially companies

1684
01:01:58.765 --> 01:02:00.845
that are in a, a field that you're really interested in

1685
01:02:02.065 --> 01:02:04.685
and work your f*****g ass off Right.

1686
01:02:04.945 --> 01:02:07.205
In the internship, prove yourself. Right.

1687
01:02:07.225 --> 01:02:09.245
Be the first one in and the last one to leave.

1688
01:02:09.665 --> 01:02:11.365
Um, take everybody there out to lunch.

1689
01:02:11.765 --> 01:02:13.005
'cause ultimately they're probably gonna pay.

1690
01:02:13.245 --> 01:02:14.445
'cause you know, you're a broke college

1691
01:02:14.445 --> 01:02:15.565
student and they work.

1692
01:02:15.915 --> 01:02:18.925
Yeah. Um, pick their brain, ask questions,

1693
01:02:19.115 --> 01:02:22.445
develop these relationships so that when it comes time

1694
01:02:22.505 --> 01:02:26.005
for your internship to end, they say, well, f**k, that kid.

1695
01:02:26.235 --> 01:02:27.365
Made our team better. Right.

1696
01:02:27.365 --> 01:02:30.125
Let's keep him around or her around for the next semester,

1697
01:02:30.345 --> 01:02:32.445
or, you know, let's hire them eventually.

1698
01:02:33.065 --> 01:02:35.205
Uh, so it's really just about busting your ass

1699
01:02:35.205 --> 01:02:36.845
and putting the work first

1700
01:02:37.065 --> 01:02:40.125
and foremost when you know you're really young

1701
01:02:40.125 --> 01:02:41.525
and you can Yeah.

1702
01:02:42.105 --> 01:02:43.845
And then, you know, if you're not sure what you wanna do,

1703
01:02:43.875 --> 01:02:46.205
find the segment that you wanna do, um,

1704
01:02:46.345 --> 01:02:49.165
and then get a shitload of different internships across

1705
01:02:49.195 --> 01:02:53.205
that, that field and see what, uh, see what you're good at.

1706
01:02:53.805 --> 01:02:55.605
Hmm. And once you lose your ass once,

1707
01:02:55.945 --> 01:02:57.285
get the f**k out of there.

1708
01:02:57.285 --> 01:02:58.645
Right. No, I'm just,

1709
01:02:58.785 --> 01:02:59.785
I'm just kidding. I mean, you take

1710
01:02:59.785 --> 01:03:01.405
the L and you move on. Yeah, yeah.

1711
01:03:01.705 --> 01:03:03.005
In whatever direction you hear,

1712
01:03:03.005 --> 01:03:04.885
you read it in every business book under the sun.

1713
01:03:04.885 --> 01:03:06.765
Right, right. You got it. You can't be afraid to fail.

1714
01:03:06.785 --> 01:03:08.245
Mm-hmm. And everybody fails

1715
01:03:08.785 --> 01:03:10.925
and you know, you just f*****g keep doing it. It's

1716
01:03:10.925 --> 01:03:12.045
Okay to get punched in the mouth,

1717
01:03:12.065 --> 01:03:13.485
you just gotta keep fighting. Mm-hmm.

1718
01:03:13.565 --> 01:03:14.765
That's right. Yeah.

1719
01:03:15.345 --> 01:03:17.005
Tom, thanks so much for being on the show.

1720
01:03:17.235 --> 01:03:18.965
Good luck with Governor's Ball this year

1721
01:03:18.985 --> 01:03:20.245
and, uh, keep fighting the good fight,

1722
01:03:20.265 --> 01:03:21.405
bro. We're ruining for you. Oh

1723
01:03:21.405 --> 01:03:22.405
Yeah. Thank you guys. Thanks for

1724
01:03:22.405 --> 01:03:23.245
having me. Have a

1725
01:03:23.245 --> 01:03:24.245
Good one. Have a good day.

1726
01:03:24.245 --> 01:03:24.245